Webheads insights
Ideas and practical thinking from our London web agency on web design, UX, development, SEO and the technologies shaping the digital landscape.
From AI-driven search and website performance to eCommerce and user journeys, we share what we are seeing, testing and learning through our work with clients.
Usefulness It should be established as to what a website is going to be used for, so that its custom design and overall UX builds upon this useful foundation. This step examines what features are needed – such as an online booking system, eCommerce store, payment gateways, application programme interfacing (API) and more. With this usefulness established, your website users can enjoy their experience on your website as they know they can use it to fulfil their needs. Usability In order for a website to retain visitors and users, it must place an emphasis on usability. Simply having useful features in place will not suffice unless they are presented and realised in […]
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The first thing anyone wants a website to do is to be relevant to their search query. So if they search for a dentist in London and reach your website, they would expect your website to be about a dental practice in London. Ensuring that your content is tagged with the relevant words and terms and that these keywords are also woven into your website text and copywriting is essential in this regard. So the first step for the best UX is arguably to have your business website poised and primed to attract and retain the correct users and traffic online. Following this then, your website should fulfil their needs in an […]
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We have been working with the Leisure Pass Group since 2010 on travel website design that is engaging and responsive for worldwide visitors and locations. In 2013, we designed the website for The London Pass – a website to encourage the sale of a travel card to give access to a wide range of London’s top attractions. This website was nothing short of a revolution in adaptive eCommerce website design. As owner of Webheads JM Littman explains “The Leisure Pass Group wanted a fantastic website that would engage customers without over-selling; a website that did not just sell an access card to London’s premier tourist locations, but one that offered customers a […]
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Coding Conundrums Most pre-made website themes are coded to do one specific thing, that being to display a theme for your website. You may think that this is all a theme needs to do, but if it is not coded well it opens up gaps for hackers and malware to take advantage off. If it is not supported with updates not only does this vulnerability increase, but it also means that it may stop working and displaying properly for certain visitors from certain browsers. All in all, the coding associated with pre-made themes is more often than not so restrictive that it will simply break if you attempt to do something outside […]
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Many of our clients work within the creative industries and as such our custom website designs for them made sure to be respectful of their creative craft and headspace. With the Matt Todd Photography website, it was a design requirement to not impede on his portfolio of work with functional aspects such as banners, headers and footers. To accommodate this, we created a custom navigation bar that was fixed vertically to the webpages – a great use of space in website design. As such, this left enough space on the remainder of the webpages for his stunning photography to fill edge to edge in their exquisiteness. Likewise the custom website for designer […]
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This basic SEO backend checklist looks at a basic webpage (from the backend) and touches on the basic points that you need to fulfil for a search engine optimised webpage. One should note that webpages also need to be optimised from the frontend of your CMS for best results (read our basic frontend checklist here). This somewhat complex and time consuming task can be outsourced to the expert integrated web team here at the Webheads web agency. Keyword Density Firstly decide which word / term you are targeting. This has to align with the content of your webpage so that Google knows what search results to connect with it. So if your […]
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This basic SEO frontend checklist looks at a basic webpage and touches on the basic points that you need to fulfil for a search engine optimised webpage. One should note that webpages also need to be optimised from the backend of your CMS for best results (read our basic backend checklist here). This somewhat complex and time consuming task can be outsourced to the expert integrated web team here at the Webheads web agency. Word Count For a webpage to rank on the Google SERP (search engine results page) and be classified as a page by Google, it must contain a minimum of three-hundred words. These words have to form the content […]
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Webheads worked with Metro International to ensure that their web presence was poised and optimised to perform for both their business and reader interests. This consists of a relationship that supports the client at all steps, across multiple on time and on budget website design projects. “Metro International is the world’s largest newspaper and we needed our web agency to be, proactive, creative, professional and friendly. Webheads met the challenge admirably and perhaps more importantly continue to help me take our websites from strength to strength. The Webheads management team are consistent, reliable and hard working and are also blessed with a strong sense of financial realism. It’s good to know that […]
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Fashionable Fonts Using more unique and stylised fonts can be visually appealing and add a characteristic edge to your website design; but they can also be difficult to read and understand. This can be especially true on mobile devices which have smaller screens. Consider this if you are thinking to implement this common web design element. Depending on your particular website design and interface, it may be better to use these sparingly for bigger and more legible headline areas as opposed to blocks of webpage text. Having a strong visual identity is always a good thing, but not when it compromises the usability of your website. Sleek Sliders Image sliders, also known […]
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To showcase the cityscapes and country escapes for each destination, high quality photography and imagery punctuate each of the designs. This means that the likes of the Boulders Beach Penguin Colony in Cape Town, South Africa can be brought to life and act as a visual draw for visitors of the Cape Town Pass website to convert. Likewise to highlight the charming Suomenlinna Toy Museum in Helsinki, images of the trinkets and toys attract visitors and pique their interest. We know that while selections of high quality images can look great; they can also place a drag on website loading speeds. That is why we optimise images where necessary, without losing their […]
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