Some key reasons to use a content management system for your business would be to encourage collaboration on multiple projects at a time. These systems can create individual accounts for a number of skilled people to work on your website at any one time. Content management systems also allow you to store valuable content in a safe place. This eliminates multiple files being sent to different people and it allows web designers to complete their tasks effectively and with ease. A content management system (such as WordPress for example) provide many plugin tools that can support the ranking of your website in the main search engines (such as Google). Content management systems […]
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Competitive analysis is a great advantage to small business budgets as it helps to uncover growth opportunities within your online market. Many of your competitors will be competing for the same keywords and customers online; so by having an effective SEO strategy in place this will help you analyse your website and help to unveil opportunities for growth. SEO works on a small business budget by determining the best keywords for your business which will allow you to focus more on creating the right content for your audience. On-page user experience is fundamental for your small business or start-up growth as it works like a domino effect. By optimising each page and […]
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In simple terms, your brand category is the type of service or product that your business provides. An example of this would be fast food or digital marketing services – whatever your niche or offering is. It is important to note that these categories include subcategories also. A subcategory of fast food could be healthy fast food or vegan fast food for example and each of these subcategories will have a distinctive look and feel that a potential customer should recognise immediately. When you are selling your product or service online, the consumer has an expectation of what these category cues will look like. When people are in a rush to purchase […]
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One of the main reasons that many online brands are using pay per click (PPC) advertising is down to the powerful ability to align website traffic to the end goals. In the age of thought leadership and content marketing, pay per click can advance the middle ground and nurture this space through pushing for app downloads, signing up for newsletters and content downloads etc. Using pay per click for your business allows you to attain fast entry into your market – even if you are somewhat behind your current competition. With a small amount of optimising, it can allow you to get up and running very quickly in contrast to organic search […]
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When you are selling directly through social media, there are many social media services you can avail of through the majority of the most popular platforms that will help to get your social media campaign off to its best start. Facebook is arguably the biggest social media platform on the market that includes a built-in social commerce solution. By utilising the Facebook shop page, this will allow your campaign to achieve a wider reach. You can optimise your campaign to bring the user directly to your eCommerce site, or you can let customers checkout through Messenger (meaning they won’t have to leave the Facebook network at all). Instagram allow you to add […]
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The intranet and extranet platforms of today have really evolved and are a lot more adaptable and flexible, with a broad range of communication options, document storage, project management tools and integrations. These days more than ever, such platforms are becoming a business to business (B2B) necessity that can’t afford to be overlooked or underestimated in today’s modern world. Today both intranets and extranets live in harmony as part of a modern software. One of the biggest benefits the user would have gained from these type of software would be that it combines intranet and extranet into a single package – which eliminates integration and communication issues that can occur from different […]
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You don’t need to be an expert at grammar to achieve quality copywriting for your site. To achieve this there are many web copywriting strategies to convert your users that you can start implementing straight away. Emphasising benefits over features is one of the most popular strategies used in web copywriting. Prospects generally tend to give the added benefits more thought over the features they are reading about a particular product or service online. The main objective here is to lead your writing with the benefits by including them at the beginning of the paragraph as this will allow you to then add on other key features and elements you also wish […]
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Retro fonts are definitely a reoccurring member of some unique web design trends as quite often we are seeing many old trends becoming relevant and adored again. Throwback typography has made a reappearance in many website designs and brand names and logos. We are now seeing less of the sleek and minimalistic fonts (which can at times look quite anonymous) and more retro fonts that have been reimagined with an artistic flair. With more people now having greater access to strong internet speeds, this has allowed augmented reality (AR) experiences to really flourish. New technologies such as WebXR API and software created by Wayfair Technologies have opened up this space to almost […]
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Artificial intelligence (AI) and augmented reality (AR) bring a new definition to the online eCommerce experience by providing a lot of personalised content – turning conversions into revenue opportunities. By having the capacity to enrich communications and being able to analyse and measure real time data; this means customers can get the right content at the right time of their purchasing journey. Programmatic ads with real time bidding will further amplify the impact of technology, allowing you to build more communication profiles and enhance chat experiences for the user. The 2021 digital marketing forecast also suggests that voice search in the eCommerce arena is becoming even more common though devices such as […]
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Meta description is one of only some of the UX principles to apply to your SEO that will help find the best UX strategies for your clients. To rank your UX as excellent, it is important to ensure that the user can find all of the answers to their most pressing questions as quickly as possible. This can be done by incorporating strong meta data in the search engine results page (SERP), as it can provide a lot of value and can make your client make the first and right impression. Some basic rules to follow here would be to always include a call-to-action (CTA), concentrate on providing customers with value and […]
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