Get In Touch

We'd love to talk to you
more about your project


So call us on: 020 7287 7060

or email: info@webheads.co.uk

Elephant & Castle Town Centre

Property Development

London Live

TV Network

Evergrain

Environmental Sustainability

Logo
Web Copywriting Strategies to Convert Your Users webheads

Web Copywriting Strategies to Convert Your Users

A professionally designed website is paramount for internet success, however a good website is only one part of the equation. It is equally as vital to have quality web copywriting throughout your website as this will attract search engines, drive traffic to your site and most importantly it will help convert prospects into a customer.

You don’t need to be an expert at grammar to achieve quality copywriting for your site. To achieve this there are many web copywriting strategies to convert your users that you can start implementing straight away. Emphasising benefits over features is one of the most popular strategies used in web copywriting. Prospects generally tend to give the added benefits more thought over the features they are reading about a particular product or service online. The main objective here is to lead your writing with the benefits by including them at the beginning of the paragraph as this will allow you to then add on other key features and elements you also wish to include.


A different technique to use when writing web copywriting would to always to be as specific as you possibly can. Although it can be more straightforward to make generic claims about a product or service, including specific information will allow your online content to be a lot more effective to the user. An example here would be, instead of saying that your business can “double or triple” conversion rates, you should tell potential customers that you can increase their rates by 58% as seen before with a previous client.


Targeting emotions is something that web copywriters must consider when they are trying to create a connection with a potential customer online. It is widely known that decision making is purely based on emotions so every marketer strives to make a scenario in the minds of the consumer in order to influence the decision-making process. When creating web copywriting the writer must remember to not make the description all about the writer, but to focus solely on the customer and how your company can meet their specific needs. The only time a good web copywriter should write about the business in question is when specific information is useful for others to know – such as on the ‘About Us’ page of your website.


Other web copywriting strategies to convert your users would be to always remember to make people feel as though they belong, create exclusivity and use simple language. By following some of these strategies your will be better prepared to write quality web copywriting that will compel your customers to action.