What is UX design?
UX (user experience) encompasses many elements and affects the smallest startup to the largest corporations, but the key takeaways for every business are:
UX is the thinking behind a design, not just how it looks but how and why it works.
Good user experience design takes your audience and puts their needs at the centre of your product, ensuring that your product grows with them. Ensuring a great user experience drives your product forward and keeps it on the right path.
Focussing on usability constantly provides the answers to questions like; why are we doing this and should we be? Does our audience want this, do they need it? And does this fit with our business objectives?
A true understanding of your audience and a structured UX approach provides the frame work to successfully build the smallest app or scale the largest enterprise solution for the right audience.