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Unique Web Design Trends

Retro fonts are definitely a reoccurring member of some unique web design trends as quite often we are seeing many old trends becoming relevant and adored again. Throwback typography has made a reappearance in many website designs and brand names and logos. We are now seeing less of the sleek and minimalistic fonts (which can at times look quite anonymous) and more retro fonts that have been reimagined with an artistic flair. With more people now having greater access to strong internet speeds, this has allowed augmented reality (AR) experiences to really flourish. New technologies such as WebXR API and software created by Wayfair Technologies have opened up this space to almost […]

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2021 Digital Marketing Forecast

Artificial intelligence (AI) and augmented reality (AR) bring a new definition to the online eCommerce experience by providing a lot of personalised content – turning conversions into revenue opportunities. By having the capacity to enrich communications and being able to analyse and measure real time data; this means customers can get the right content at the right time of their purchasing journey. Programmatic ads with real time bidding will further amplify the impact of technology, allowing you to build more communication profiles and enhance chat experiences for the user. The 2021 digital marketing forecast also suggests that voice search in the eCommerce arena is becoming even more common though devices such as […]

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UX Principles to Apply to Your SEO

Meta description is one of only some of the UX principles to apply to your SEO that will help find the best UX strategies for your clients. To rank your UX as excellent, it is important to ensure that the user can find all of the answers to their most pressing questions as quickly as possible. This can be done by incorporating strong meta data in the search engine results page (SERP), as it can provide a lot of value and can make your client make the first and right impression. Some basic rules to follow here would be to always include a call-to-action (CTA), concentrate on providing customers with value and […]

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Top Design Trends for 2021

With the digital world currently overflowing with stimulating information, you should want your website to push the boundaries of the past and be in the best position and standing as possible for the new year. There are many top design trends for 2021, so here are a few that are best to consider to ensure that your website will stand out. Asymmetric layouts will ensure that your website simply makes sense. This style of layout is the obvious default that the design world never seems to drop, as it gives you a great amount of room to be more dynamic and daring in your design. Visual harmony can be accomplished with an […]

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Internal and External Links

Internal links are predominately used to direct users to another web page within the same website or domain. An example of this would be Wikipedia, where these internal links would lead the user to another Wikipedia page. An external link is when these links will direct you from one web page to another completely different site. You might see this in a news article talking about a particular business and a link will be available to go directly to the business in question. External links are best known for providing quality to your website, by including external links from authentic and well known trusted sites (when used wisely). It is important to […]

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Conversion Copywriting Tips

Search engines (like Google) use two alternative approaches when they are working to split valuable and high quality content from low quality content. High quality content should meet the EAT criteria – expertise, authority and trustworthiness. Other content should directly impact how a reader feels and should follow the YMYL criteria which is – your money or your life. By following these methods, your content will be more user-centric; so here are some conversion copywriting tips to achieve just that. An important tip is to spend time on the introduction. More so than ever, the human attention span is at an all-time low so it is essential for copywriters to include a […]

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Reasons why your Website must be Responsive

It is relatively normal for people to prefer to scroll through websites that have greater user experience (UX). One of the obvious reasons why your website must be responsive is to ensure your site is viewed by a larger audience. The use of smartphone browsing has much surpassed desktops in recent years with platforms such as Facebook, Instagram and Twitter all switching to much more responsive platforms. As such, it can be argued that the marketing prospects of these social media networks cannot be ignored and it is important that your online platform too becomes extremely mobile friendly. Another surprising yet beneficial factor is that although developing and maintaining a website can […]

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Benefits of Marketing Automation

The benefits of marketing automation can offer many tactical solutions, even if your business is not strongly rooted in technology or data. This software allows you to essentially carry out marketing hands-free, giving you ample time to focus more on your other business needs. Marketing automation has been proven to increase the return of investment for so many businesses, as it includes features such as running online advertisements, setting up e-mail campaigns, scheduling and publishing posts on social media and empowering lead generations to name a few. A key benefit of marketing automation is that is allows your brand to remain consistent for your customers. With planned automation in place, your customers […]

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Future Digital Marketing Trends

People are spending more time than ever online and all types of business activities have been forced to operate remotely – transforming the internet into a global village almost. Influencer marketing has been a very impactful form of marketing as they have built up an audience of people who trust their opinion on products or services that they use. Their social media accounts allow hundreds of thousands of people to be reached through multiple platforms in an instant. As many of us are doing our best to support local, businesses are incorporating influencers into their marketing strategies now more than ever to create awareness about their brand, build trust and ensure they […]

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Characters and Illustrations in Website Design

They also use images to tell the story behind their brand, such as stock imagery and real life photos that corresponds nicely with the story they are trying to deliver. This can work extremely well in the online environments that they are used in. That being said, the reason why we use illustrations and characters in website design more often these days is simply down to the fact that while real life photos narrate a story well; this style can lack when attempting to convey certain concepts. This can include ideas that are imaginary, abstract or intangible as sometimes words alone cannot be enough. Characters on the other hand play a strong […]

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