Content is King and without well-crafted and great web copywriting; all the hard work of creating the perfect website will go to waste.
It’s not easy to find the words that will make your own company stand out to customers. You need an outside perspective and you need to know what works on the Web. The copy and content on your website are more important than you may think. Web copywriting is not as simple as it may seem – especially if you factor in how you want it to positively impact your SEO efforts and also be crafted to aid in online sales and conversions. Rather than just a few sentences of well written text, your business website requires a level of expertise when it comes to copywriting to both appeal to potential customers and attune to online algorithms and ranking factors alike.
Did you know for example that blog posts should have a minimum of three-hundred words? In tandem with this, you should be aiming to publish at least one new blog post to your website per week. Think too how important written product descriptions are. A picture may say a thousand words, but before anyone parts with money online to buy a product; they may need some more information and persuasion that a well-crafted product description can achieve. With this, it becomes apparent that the act of website copywriting is a key component that is detrimental to the longevity of your success online, coupled too with the lucrative potential from online purchases, sales and brand loyalty.
Search engines check your text, assess for keywords and phrases and rank you accordingly. At Webheads we can provide you with expert web copywriting services that will give you that professional edge. It really can pay to let Webheads produce your content. If you’d like to talk more about how Webheads can help with your web copywriting call 020 7287 7060 or e-mail us.