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Webheads / What we do / Web branding

Web Branding

To determine your unique web branding, we need to sit down with you and a select group of key people in the company to find out more about what makes you tick.

Many think of branding as something physical and tangible – for example when it comes to product packaging, they imagine it as being in their brand colour(s) and adorned with their logo. It is important to remember that your brand can and should also extend to when and where your business appears online too. So this of course applies to your business website (along with your social media channels) and any other place that a potential customer could discover your business online.

Knowing this, we empower our clients with a full suite of web branding for their business. This is custom designed for you and deployed in all of the relevant file types and sizes to optimise your business presence at every online touchpoint. With all this in place your business is given the edge as when it is searched for online (or even if someone happened to come across it), your brand is represented with enriched branding and content to make a lasting first impression.

We want to hear the brand stories from the past and the ambitions for the future. From these we can build a creative strategy – everything from the look and feel of the site to the core messaging.

Web branding creates an image of you in the mind of potential clients. This form of advertising is a successful way of making your company recognizable and consistent on the internet.

What is Web Branding?

A website needs to gain exposure in any way possible in order to gain a better ranking within search engines. Branding helps this process and creates an image for a website and makes it stand out to potential clients. Your brand will be easily recognisable for traffic on the net. To brand anything it needs to have something to make it stand out from competitors. Colour, images and text play a crucial role in the success of your branding.

The aim is to create a visual language and a vocabulary that marks you out as:

  • Distinctive
  • Relevant
  • Welcome in all your target markets

Having gained these insights we then develop our initial proposals:

  • Overall brand strategy thinking
  • Initial homepage and drill down page design
  • Sitemap development
  • All technical considerations

If you’d like to talk to us about any of the web branding we’ve done for our clients please call 020 7287 7060 or e-mail us and we’ll be happy to tell you more!