Webheads insights
Ideas and practical thinking from our London web agency on web design, UX, development, SEO and the technologies shaping the digital landscape.
From AI-driven search and website performance to eCommerce and user journeys, we share what we are seeing, testing and learning through our work with clients.
What is a landing page? A landing page is your foundation and one of the most important elements of a well designed inbound strategy. Think of your it as a destination as it is where a visitor on your site arrives because they were attracted to your content, they want to sign up for your webinar, or maybe they want to engage with a salesperson. They usually include forms and your goal is to have such a compelling and enticing landing page that your visitor willingly fills out the form and provides you with their contact information in exchange for your content (guide, eBook, webinar, case study etc.) Your new lead is […]
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As a business owner with a website, you have a lot of competition to gain your audience’s attention in such a busy online space. Here we discuss the top 5 website design mistakes to avoid when creating and representing your brand online. There are many elements to consider, from the overall design strategy to the content and everything in between. But don’t let that scare you; after all, your website is an essential tool for communicating with your target audience and generating leads. Mistake 1 – avoid too much or too little content Content is king and so many business owners make mistakes regarding website content. It is essential to strike the […]
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With this, there is placed an importance on content and the need for assistance so that you can define the best content and how to build it for your website. For your website, you must create content that informs, educates and guides your audience towards your products or services. Below are examples of pages you may need on your website and some guidelines on the type of content to include on these pages. Home Page – This can also be known as the landing page because this is typically the first page that visitors land on when they visit your website. We suggest you keep your homepage easy to understand for your […]
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SEO, which stands for Search Engine Optimisation, can be a tricky digital marketing tactic because it works on the algorithm of the internet based on what people are searching. When done well it will help websites rank higher on search engines and therefore be more visible to audiences searching for particular topics, products and brands. In the world of SEO it is all about keywords, keywords and more keywords! Here we will discuss how you can use content to boost your SEO for your website and overall online strategy. Let’s begin to boost your SEO . . . Keywords – Complete keyword research and focus on long-tail keywords as well as shorter […]
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With billions of people online every day, it is no surprise that online advertising is becoming more and more popular than print advertising such as magazines, newspaper pages and large billboards. While print advertising is still useful, online advertising has some key advantages – such as allowing businesses to have more control over who sees the ads and also having more control over the budget. We believe that a targeted approach to advertising is a surer way to achieve a return on your investment and most importantly, be able to track activities that can help inform future advertising and marketing tactics. Where you can run PPC? Google is the most popular platform […]
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While there are many web agencies out there of varying skill and size, the very nature of an agency brings with it many aspects that are idealistic to turbocharge the success of your business online. 10 Reasons to Work with a Web Agency Team When working with a web agency you get the backing of a full web agency team too. With a freelancer you are reduced to working with one single person and the extent of their skills and abilities. With a team this is the exact opposite – there are multiple teams of people who all bring their combined skills and abilities to your project. This also means that you […]
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When it came to Budweiser, they were a proud sponsor of Pride in London and as such required a bespoke web presence to help promote this. They also released a range of cups that represented different flags and identities and they wanted to showcase how they were using their global brand name recognition and influence for good. This culminated in the launch of their dedicated Bud Pride website for this and we here at Webheads made use of our decades of experience to bring their vision beautifully to life online. Connecting the aspect of colour to identity and branding, we made sure to incorporate the various flag colour palettes and colour schemes […]
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Buckingham Palace Tours It is both an honour and a treat for our team when we get to work on such an iconic location like Buckingham Palace. Not only is this a rich source of history, but also a rich source of recognisable content and information to aid in the custom web design progress. So when tasked with creating a custom website and bespoke digital presence for Golden Tours for the Buckingham Palace attraction; we made sure to deliver a design that draws the user in and makes tourists even more keen to see the living quarters of the Queen. Windsor Castle Tours Likewise when it came to the Golden Tours custom […]
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Having a website is an essential way to generate online traffic and grow your business revenue. However, there’s more to a website than simply setting one up and leaving it sitting there in the background. Many businesses who do this soon find out that poor website functionality, web hosting and bad user experience can hinder their online performance. Besides having a good web design and strong SEO; another factor that determines the success of your website is hosting. This doesn’t mean just purchasing a domain name! You need to actively update and monitor your website hosting. That’s why partnering with a reliable web hosting agency can really benefit your business in the […]
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Not just this, but with the current political situation – many people are choosing to boycott Russian owned companies and brands (including Tilda websites). The knock-on effect of this could mean that your website (built with a Russian-owned CMS) will lose traffic and therefore conversions and sales as a result. So if you currently have a Tilda website and use their CMS, here is what we recommend to safeguard your website and it’s content. Backup your website Take a backup of your Tilda websites as soon as possible so that you have the most up to date copy of your website and all of the content on it. In this way if […]
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