However, many business owners overlook a crucial area for branding: web branding. This aspect matters just as much as the physical environment and products of the business. Your audience is likely to find you online first and as the saying goes, first impressions count! With 52 seconds being a good standard for the average time a person spends on a website, you can see why the first impression really does matter in this case! Let’s imagine you have been running a large print billboard advert for months and suddenly you are gaining more visitors to your website. However, you do not seem to convert them into customers or clients. One of the […]
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We are living in a time where it is the norm and even expected that every business and brand has an online presence. You may have been running your business for years and never had to worry about advertising online, performing search engine optimisation (SEO) or website development. However, many businesses and brands outside of the digital space are losing business to competitors with a consistent online presence and those who are moving with the digital transformation of today. Let’s delve into some of the reasons why your business or brand should have a consistent digital presence . . . Trustworthiness Your website gains instant credibility just by having a solid online […]
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Our team jumped into action to craft a unique, speedy and responsive website for them on the new Shopify 2.0 platform. Not only were Milory’s ecstatic with the end results, we are also enamoured with the new iteration of Shopify which helped to turbocharge the brand and bring their eCommerce expectations to life. As a purveyor of alcohol with a rich heritage and history, there were certain expectations when it came to designing, deploying and overall delivering for the Milroy’s brand. We ensured to keep their well-known branding at the forefront by drawing the deep blue and gold tones from their logo across the various webpages, banners, blocks and design punctuations where […]
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While there are many web agencies out there of varying skill and size, the very nature of an agency brings with it many aspects that are idealistic to turbocharge the success of your business online. 10 Reasons to Work with a Web Agency Team When working with a web agency you get the backing of a full web agency team too. With a freelancer you are reduced to working with one single person and the extent of their skills and abilities. With a team this is the exact opposite – there are multiple teams of people who all bring their combined skills and abilities to your project. This also means that you […]
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Therefore you should approach the selection and decision-making process almost like an interview. What web agency is the perfect fit for you, your business and your brand? You do not want to take on board any aspect which will go against your business aims and goals – rather you should only want things that will help it to prosper and make more profits. 10 Things to Look For when Choosing a Web Agency 1. Depth of Services You should select an agency that offers a wide range of services in the overall digital marketing and website design sphere. Why? In doing so, you align yourself with an agency that is equipped with […]
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Before all else, you shouldn’t use TikTok just for the sake of using it. Rather, you should carefully consider whether marketing on TikTok may help you expand your brand’s reach or raise your revenue by analysing your audience and brand identity. What are some positive signs that you should give TikTok a try? Your target audience is on the younger specturm (aged between 16 – 45). You’re looking to reach a younger audience and increase awareness of your business or brand. If your brand is highly visual. Any brand that can effectively market itself through videos (which constitute the majority of TikTok’s content) is referred to as a visual brand. Showcasing your […]
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When it came to Budweiser, they were a proud sponsor of Pride in London and as such required a bespoke web presence to help promote this. They also released a range of cups that represented different flags and identities and they wanted to showcase how they were using their global brand name recognition and influence for good. This culminated in the launch of their dedicated Bud Pride website for this and we here at Webheads made use of our decades of experience to bring their vision beautifully to life online. Connecting the aspect of colour to identity and branding, we made sure to incorporate the various flag colour palettes and colour schemes […]
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Buckingham Palace Tours It is both an honour and a treat for our team when we get to work on such an iconic location like Buckingham Palace. Not only is this a rich source of history, but also a rich source of recognisable content and information to aid in the custom web design progress. So when tasked with creating a custom website and bespoke digital presence for Golden Tours for the Buckingham Palace attraction; we made sure to deliver a design that draws the user in and makes tourists even more keen to see the living quarters of the Queen. Windsor Castle Tours Likewise when it came to the Golden Tours custom […]
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Having a website is an essential way to generate online traffic and grow your business revenue. However, there’s more to a website than simply setting one up and leaving it sitting there in the background. Many businesses who do this soon find out that poor website functionality, web hosting and bad user experience can hinder their online performance. Besides having a good web design and strong SEO; another factor that determines the success of your website is hosting. This doesn’t mean just purchasing a domain name! You need to actively update and monitor your website hosting. That’s why partnering with a reliable web hosting agency can really benefit your business in the […]
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A PPC campaign (pay-per-click) is a very effective way of promoting your brand online, helping you to get more visitors and conversions through your website. Unlike other forms of paid advertising, PPC works just like its sounds. Every time someone clicks on your advert and visits your company website; you pay a small fee. Although this seems cost-effective, when done incorrectly it can start to add up and all for very little return. Why? PPC campaigns need to be constantly monitored, analysed and adjusted to ensure you’re getting the best return on investment for your money. If you’re struggling to make good ROI from your ads, take a look at these 3 […]
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