Webheads insights
Ideas and practical thinking from our London web agency on web design, UX, development, SEO and the technologies shaping the digital landscape.
From AI-driven search and website performance to eCommerce and user journeys, we share what we are seeing, testing and learning through our work with clients.
This has a lot more to it than colours and aesthetics. Your website branding must radiate your brand and represent what you’re really about, almost becoming a natural extension of the DNA of your brand. A strong web branding strategy will attract your customers while allowing you to keep up with the ever changing marketing trends. We here at Webheads are passionate about getting to know the story behind your brand and the ambitions for the future to allow us to build a strong message within your web branding. When we look deeper into what is web branding, the importance of reliability comes to the forefront. A key trait that brands must […]
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Ecommerce platform guide The best CMS for ecommerce depends on what you sell, how your business operates and how much flexibility you need. WooCommerce suits businesses that want WordPress content management and control over development. Shopify suits retailers that prefer a hosted platform. Adobe Commerce and Magento Open Source are options for complex store structures, while a bespoke build can accommodate requirements that need a different approach. The decision goes well beyond uploading products. Your ecommerce platform needs to support customers, marketing, payments, stock and the people managing orders. Choose it around those requirements and you give the website a stronger foundation for growth. What is an ecommerce CMS? A content management […]
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Why is choosing the right web design agency so important? Regardless of the industry that you are in, the online presence of your business will have a massive impact on your success rate. The majority of customers will Google your business before they even consider to make a purchase. If you choose the wrong web design agency, this could potentially lead to a poor design that does not win the approval of the user. This can lead to a negative impression which in turn means you will miss out on future business leads that your competitors will probably gain as they are more than likely already utilising a much better web design […]
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Quality website design is key for your business as it acts as the first point of contact that your brand has with potential customers or clients. A leading London web agency should be able to build a website from state of the art technologies giving you a smooth encrypted data transfer, designed precisely around your business needs ensuring it works best for you. It is this type of custom website design and custom eCommerce website design that we specialise in here at Webheads. Other top offerings from a London web agency include leading web design trends. Some of the latest design trends include typography design, animations and 3D design/visualisation. We here at […]
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Website copywriting is different from blogs as it is written for the awareness stage of the buyers journey and it is perfectly produced by experienced writers in order to generate leads for your business. Web copywriting can resemble the tried and true formula originally developed by Bob Stone who was a marketing guru in the 1970’s. According to Stone, website copy is different from blogs because it should lead with the strongest benefit while explaining its potential. It should back up the benefits of the product or service you are selling with sound proof and most importantly, it should always include a call-to-action (CTA). Although writing much longer pieces can be daunting […]
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Start with the job your website needs to do A useful agency brief starts with your business goals. Are you trying to generate better enquiries, sell products, simplify bookings or make a complex service easier to understand? Describe your audience, the tasks they need to complete and the problems with your existing website. This gives prospective agencies something concrete to respond to. Include the operational requirements too. Product data, payment providers, CRM connections, content approval and accessibility can all affect scope. An agency should ask questions before recommending a design or platform. Its proposal should explain how the work supports your priorities and how you will judge the result. Look for relevant […]
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Focus on a specific audience and offer Choose a small number of services or products that matter commercially. Review the questions customers ask before buying and whether your existing pages answer them. A clear, useful service page is often a better starting point than publishing a large number of loosely related blog posts. Use the evidence you already have Search Console can show which queries bring impressions and clicks. Analytics can show recorded visits and important actions, provided tracking is configured appropriately. Use those sources alongside customer feedback. A page with no recorded visits still needs a content review before you remove it, particularly if it supports a customer journey or contains […]
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The intranet and extranet platforms of today have really evolved and are a lot more adaptable and flexible, with a broad range of communication options, document storage, project management tools and integrations. These days more than ever, such platforms are becoming a business to business (B2B) necessity that can’t afford to be overlooked or underestimated in today’s modern world. Today both intranets and extranets live in harmony as part of a modern software. One of the biggest benefits the user would have gained from these type of software would be that it combines intranet and extranet into a single package – which eliminates integration and communication issues that can occur from different […]
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Artificial intelligence (AI) and augmented reality (AR) bring a new definition to the online eCommerce experience by providing a lot of personalised content – turning conversions into revenue opportunities. By having the capacity to enrich communications and being able to analyse and measure real time data; this means customers can get the right content at the right time of their purchasing journey. Programmatic ads with real time bidding will further amplify the impact of technology, allowing you to build more communication profiles and enhance chat experiences for the user. The 2021 digital marketing forecast also suggests that voice search in the eCommerce arena is becoming even more common though devices such as […]
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Use internal links to connect related content A service article can link to the relevant service page, a case study can link to the work it demonstrates, and a guide can point to a useful next step. This makes your website easier to explore and helps search engines discover related pages. Choose descriptive anchor text that fits the sentence. For example, WordPress development gives more context than “read more”. Add links where they help the reader, rather than repeating the same keyword across every paragraph. Use external links to support the reader Link to an original source when you refer to research, a technical standard or official documentation. An outgoing link is […]
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