Insights, ideas and practical thinking from Webheads on web design, UX, development, SEO and the technologies shaping the digital landscape.
From AI-driven search and website performance to eCommerce, user journeys and digital strategy, we share what we are seeing, testing and learning through our work with clients.
One of the biggest cybersecurity trends of 2021 would be none other than the steep increase of ransomware attacks. Monetisation is now the driving factor that is contributing to the rise in these attacks. In the past it was more difficult for hackers to profit from these attacks however since the rise of cryptocurrencies this has made it a lot easier for someone to commit a crime and get away with it due to getting paid without a trace. Many businesses have implemented cloud based computing services as it enables users to access a wide range of software application, data storage and more simply through an internet connection. Although this is a […]
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Real time visualisation is a fast-growing trend as we live in a fast paced “always-on” world with smartphones, IoT and other smart devices that continually function in real time. Real time data is the driver that allows organisations to act quickly and we here at Webheads have the capabilities to ensure that your website design is using this data most efficiently for your business needs. Another popular trend that falls under visualisation trends of 2021 would be mobile friendly visualisations as so many people are now reading articles, researching and working from their mobile devices. With this percentage constantly growing mobile friendly data visualisations become essential. From embedding your visualisations into internal […]
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Big data is playing a massive role in creating personalised experiences for the user. Many consumers are quite aware of their data and that eCommerce sites are collecting their data which may put them at risk. Due to this, many experts have some mixed feelings about the benefits of big data and how it may affect the shopping experience. With legislation in place to protect personal data we all now have the option to opt out which will create an interesting contrast. Some users will have ultra personalised experiences where others simply will not. This will have an impact on how marketers reach their audience in the future. Other growing trends of […]
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Simply put, a credit card payment gateway is what keeps the payment procedure running seamlessly allowing multiple online payments for customers and businesses. If you have recently set up an online business you do not need to have a deep understanding of payment gateways but it is worth becoming familiar with the basics and how an online payment travels from your customers bank account to yours. Although credit card payment gateways may just appear to be the middle man, it actually provides fraud management by protecting you from expired cards, closed accounts, insufficient funds or exceeding credit limits. Online payment gateways act as the gatekeeper of your customers payment data while safely […]
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Looking at what is web hosting, it is an essential part of your website design when considering an online presence for your business as your website would not be able to exist without a server. In simple terms, a server is a computer that connects other web users to your site from anywhere in the world and at any time. As the name suggests, web hosting services include servers, connectivity and any other associated services to host websites. We here at Webheads operate a Load Balanced Webserver System, which is a group of servers that intelligently service multiple requests made to a single domain name. Although there are hundreds of server plans […]
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At its core, optimising voice search is similar to SEO from the past but with a much more refined focus. If voice search is currently not included in your SEO strategy, now would be a great time to adjust just that. With using voice search and SEO, it is key for any marketer to understand their type of customer and their device behaviour for maximum results. Understanding several data points the same way voice search algorithms use data will allow marketers to have a much deeper understanding of the behaviour of their customers. Real time data will give you a great insight to understand how different people use voice search and on […]
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One of the best advantages of PPC is how it can significantly contribute to your business goals. The power of PPC advertising can advance the middle ground of nurturing and serving the middle of the funnel through advertising and content downloads. It can also expedite newsletter sign-ups, push for app downloads and it can even get your brand more contest entries if you are running a competition or giveaway. To achieve this, our team can optimise your Google Ads with full campaigns tailored to your goals with conversions always in mind. Other advantages of PPC advertising include quick entry. Whether your brand has been present in the market for a long time […]
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Some of the latest web design trends include neumorphism which has been receiving significant traction this past year. Neumorphism is a style that is a descendant from skeuomophism which is a design approach that merges different versions of outdated materials into current designs. Neumorphism represents as a merge of designs that mimic physicality through selective drop shadows while being coated with semi flat colours. Captivating questionnaires are another trend that we have all more than likely now experienced for ourselves. Now more than ever we are seeing a lot of brands including captivating questionnaires on the homepage of their websites. Usually personable or multiple choice, these questionnaires are focused on what the […]
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As we take a look at the usability aspect of Googles Core Web Vitals, FID on any web page is the time from when a user interacts with your page until the page can respond. FID can be thought of as usability, responsiveness or interactivity although it does not include zoom or scroll. Some common FID interactions would be inputting text into a blank field, clicking a checkbox, selecting a drop down menu or clicking on a button or link. The usability aspect of Googles Core Web Vitals FID metric cannot be simulated in a lab environment and only a real user interaction will measure the accurate response delay. That being said […]
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The Google Core Web Vitals are designed to set specific factors that Google consider important for the overall experience of any webpage. These vitals are made up of three specific page speed and user interaction measurements known as cumulative layout shift, largest contentful paint and first input delay. Together these components will produce a page experience score which is Google’s way of telling you how strong your overall UX currently is. As we look at the key aspects of the Google Core Web Vital update, the largest contentful paint (LCP) is the speed element that identifies how long it takes a page to load form clicking on a link to seeing the […]
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