One of the best advantages of PPC is how it can significantly contribute to your business goals. The power of PPC advertising can advance the middle ground of nurturing and serving the middle of the funnel through advertising and content downloads. It can also expedite newsletter sign-ups, push for app downloads and it can even get your brand more contest entries if you are running a competition or giveaway. To achieve this, our team can optimise your Google Ads with full campaigns tailored to your goals with conversions always in mind.

Other advantages of PPC advertising include quick entry. Whether your brand has been present in the market for a long time or if you are about to enter a new market segment; the advantages of PPC advertising mean that you can get up and running in any segment quite quickly with a little bit of optimisation. Compared to other methods such as organic social media or e-mail (although effective in their own right), with PPC you are not restricted to your existing followers.

PPC also allows you to be in control the entire time as it offers a wide range of options that you can utilise for reaching potential customers. From keywords or placements, it is your decision on who you may target and you can also decide how deterring you want to be to exclude a certain audience or cohort. PPC advertising also allows you to measure and quantify your advertisements. If you notice a positive result on a particular campaign – you can quickly and easily scale up. Other marketing strategies such as billboards or newspaper ads cannot as easily accredit to traffic and revenue that PPC advertising can achieve and show you in real time.

The many advantages of PPC advertising have proven to be a reliable and profitable channel for many brands of all sizes, business to business (B2B) and non-profits online. We here at Webheads would be delighted to hear from you to discuss further on the little to no risk involved when giving PPC a trial.