Westgate is one of London’s leading PCO vehicle hire and car hire firms, trusted by Uber drivers and private hire professionals for its reliable service and modern fleet. They came to Webheads seeking not just a website refresh, but a complete digital transformation. One that reflected their market position, streamlined their bookings, and showcased their evolving brand.
Westgate needed more than a new website. The business required a stronger brand, clearer customer journeys and a digital platform capable of generating sustained growth.
We began by refreshing Westgate’s brand and visual identity, including a modernised logo that better reflected the company’s professionalism and market position.
The existing website no longer communicated the quality of the business or supported customers effectively across mobile and desktop.
The new platform needed to make key services easier to find, create faster routes to enquiry and provide a stronger foundation for ongoing digital marketing.
Search visibility was also central to the brief. Westgate wanted to compete more effectively for high-value PCO car hire searches and turn increased organic traffic into genuine enquiries and sales.
We combined brand development, user experience, bespoke WordPress development and an ongoing SEO campaign to create a platform designed to perform.
We created a more confident visual identity and updated logo to give Westgate a stronger and more consistent presence.
The refreshed brand established the tone for the website and better reflected the quality and professionalism of the company’s service.
The site structure was designed around Westgate’s customers, with clear routes to vehicles, services and enquiries.
The bespoke WordPress build was developed with speed, mobile usability, flexibility and future growth in mind.
The website provided the technical and content foundation for an ongoing SEO campaign focused on high-value PCO car hire searches.
We combined technical optimisation, targeted landing pages, content development and continuous performance analysis to increase visibility and convert more search traffic into business.
A fast, focused and scalable website built around Westgate’s customers, search strategy and commercial goals.
The new site combines a stronger visual identity with a cleaner structure and more intuitive user experience.
Key vehicles and services are easier to discover, page layouts are clearer and routes to enquiry are more direct across desktop and mobile.
The website was built with a clean semantic structure, optimised landing pages and the flexibility to support ongoing SEO content and campaign development.
Search performance is continually reviewed to identify the pages, vehicles and search terms generating the greatest visibility, traffic and commercial opportunity.
A bespoke WordPress platform connecting search visibility with clear customer journeys, enquiries and sales.
A dramatic increase in organic visibility, website traffic and commercial performance.
Comparing the latest six-month period with the preceding six months, organic clicks increased by 437% and search impressions increased by 674%.
This growth has brought substantially more potential customers into the website and contributed to a major increase in enquiries and sales.
Westgate now has a platform that not only presents the business more effectively, but actively supports customer acquisition and continued growth.
Brand, website and search marketing delivered as one connected growth programme.
So give us a call on 0207 287 7060 or email info@webheads.co.uk, or complete the form below.
We will use your email address to contact you regarding your query. We will not pass this on to any 3rd parties, in accordance with our privacy policy.
