If you are currently reconsidering your digital marketing strategy for the remainder of 2021, this should include video. It is anticipated that online video will generate up to 80% of all online traffic with over one billion users on YouTube. So if video wasn’t on your radar now, this is something to consider. As we all love some clever informative video clips, embedding video into your website content should dramatically reduce your bounce rate. Google will also use the title, description and tags of your optimised video to learn what your video (and by extension your website) is all about.
The latest SEO trends of 2021 also include content that satisfies the ‘Google EAT Principle’ and will rank a lot higher in Google’s search engine. In the past it used to be all about links, however now Google is evaluating your website based on Expertise, Authoritativeness and Trustworthiness – which makes up the EAT principle. This new principle helps Google understand how applicable certain content is over other websites. This makes browsing more safe and enjoyable for the user and it also rewards you if your website follows this principle correctly when creating content.
Voice search optimisation is another leading SEO trend which is really taking digital marketing to the next step. Each day more and more people are using voice searches every day. Thanks to the likes of the Amazon Alexa and Google Assistant, voice search technology has come a long way and is most definitely one of the latest SEO trends of 2021. To optimise voice search the best thing to consider are your keywords. The easiest and most effective way to do this is to identify longer sentences that people would usually use in everyday conversations.
There are so many more SEO trends of 2021 that we should all consider for your website design and even more will emerge by the beginning of 2022. We here at Webheads are passionate about designing the perfect bespoke SEO strategy that will ensure growth and increase your presence online. Get in touch to find out more.