Webheads insights
Ideas and practical thinking from our London web agency on web design, UX, development, SEO and the technologies shaping the digital landscape.
From AI-driven search and website performance to eCommerce and user journeys, we share what we are seeing, testing and learning through our work with clients.
Lead with the reader’s problem Your introduction should explain who the page is for and what it will help them do. Describe a recognisable need, then show how your product or service addresses it. Avoid making visitors work through a long company introduction before they can understand the offer. Explain benefits with specific evidence Connect features to practical outcomes. A booking integration might reduce the need for manual enquiries; an editable catalogue might make product updates simpler. Use relevant examples, genuine reviews and substantiated results. If you quote a percentage improvement, explain what was measured and where it came from. Do not invent precise numbers to make a claim sound convincing. Make […]
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People are spending more time than ever online and all types of business activities have been forced to operate remotely – transforming the internet into a global village almost. Influencer marketing has been a very impactful form of marketing as they have built up an audience of people who trust their opinion on products or services that they use. Their social media accounts allow hundreds of thousands of people to be reached through multiple platforms in an instant. As many of us are doing our best to support local, businesses are incorporating influencers into their marketing strategies now more than ever to create awareness about their brand, build trust and ensure they […]
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They also use images to tell the story behind their brand, such as stock imagery and real life photos that corresponds nicely with the story they are trying to deliver. This can work extremely well in the online environments that they are used in. That being said, the reason why we use illustrations and characters in website design more often these days is simply down to the fact that while real life photos narrate a story well; this style can lack when attempting to convey certain concepts. This can include ideas that are imaginary, abstract or intangible as sometimes words alone cannot be enough. Characters on the other hand play a strong […]
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Although cyberpunk design is not the answer for every web designer (and could in fact be the complete wrong fit) making certain projects look ridiculous, this does not mean that web designers cannot enjoy a slice of its unique qualities such as a slight adaption to the infamous cyberpunk pink which has proved its popularity to the point where it has been considered a trend of 2020. Gaming and arcade website design is a well-known example that blends the cyberpunk tones (such as pink neon) for example. Other very popular tones from cyberpunk design would be purple and neon blue which is incorporated beautifully by The Geek Designer. With these tones, many […]
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With 2020 after throwing many new realities to almost every business sector, it is essential to maintain productivity and motivation in our new ways of doing things. This is where gamification in UX comes in, as it supports web designers through the process of adding elements to websites and apps and encourages the development of an emotional bond with the user. Many web designers in the sports, health and productivity industries build their websites by using gamification. Designers acknowledge how the user doesn’t want to have to think about the navigation too much, but enjoy experiencing fun and challenging elements at the same time. Some of these techniques involve creating a sense […]
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In order to survive in this new normal, bars and restaurants can no longer rely on their basic website or Facebook page that would usually suffice when keeping in touch with their customers, notifying them of new changes or additions to their menu. They now need support from web designers more than ever to achieve a seamless digital transformation and more modern and sophisticated capabilities that will help them operate internally. That is why we here at Webheads are proud to offer dedicated bar and restaurant website design. Some innovative new ways of operating in these premises have already implemented and would include the likes of cloud-based management and display systems. This […]
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Although video is very inviting and makes for interesting content, it is important to ensure that your video is entirely accessible (which is key to getting more people to watch your videos). There are many different practices you can apply to do just that, such as following video accessibility best practices when creating your videos and also by using an accessible video player at all times. Video Accessibility Best Practices Some important practices to follow when applying video accessibilities is to be sure to disable your audio-play and loop. There is nothing more irritating for users when an audio immediately starts playing when viewing a website. If someone visits your website in […]
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While the impact of COVID-19 (coronavirus) shows no signs of slowing down, we have managed to buck the trend and have taken on new projects in recent weeks and months. This is testament to Webheads as a leading London web agency who specialise in custom website design. Not only do we offer an expert level of service, we can also guarantee both on time and on budget work for your business and brand. As such, clients choose us time and time again (see our sprawling portfolio here) to turbocharge their online presence and to drive sales to their business. One of our most recently completed projects is for London Live TV – […]
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As stated above, choice paralysis in website design can occur when the visitor is presented with too many options at once. Perhaps they have come to your website to learn more about your company and are simply looking for the ‘About Us’ page – but your website header (or hamburger menu) is cluttered full of options like ‘Our Story’, ‘Our Vision’, ‘Our Mission’ etc. While all of these can technically explain more about you and what you do, they actually present the website visitor with a confusing set of options that are ultimately unhelpful in their search. So it is very common in this situation that they in fact don’t select an […]
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Pros of TikTok for Business The most obvious pro with something that is ‘trending’ is that your brand and business can be a part of something that (in this case an app) is being used and interacted with by large volumes of traffic. With this, your business name has the potential to be seen by more people – therefore gaining more exposure in the process. The nature of the app itself lends itself well to more informal and behind-the-scenes content, good for showcasing a playful and less sales-focused angle to your content. This gives you scope to introduce your team members in a more personal way for example and to give a […]
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