People are spending more time than ever online and all types of business activities have been forced to operate remotely – transforming the internet into a global village almost. Influencer marketing has been a very impactful form of marketing as they have built up an audience of people who trust their opinion on products or services that they use. Their social media accounts allow hundreds of thousands of people to be reached through multiple platforms in an instant. As many of us are doing our best to support local, businesses are incorporating influencers into their marketing strategies now more than ever to create awareness about their brand, build trust and ensure they are capitalising on all local opportunities.
Artificial intelligence is another of the future digital marketing trends that we can expect to see more of. It has indeed already been gaining a large popularity status, however brands are now employing it to develop smart campaigns and also the development of automated bidding. A common example of this is when a chat box function is available online. This offers immediate support to the user and eliminates direct communication between the buyer and seller. Artificial intelligence is only going to drive forward and we can expect to see more of this in the online world.
Voice search is also a relatively new trend that is gaining approval from many online businesses across most industries. It is arguably one of the best digital marketing trends that is currently being utilised as it makes it so easy for the user to find a product, rather than having to type. Some believe that it will only be a matter of time before the search engine optimisation (SEO) will be tailored to voice searches.
As you can see, there are many future digital marketing trends that will have to be considered by many businesses as we continue to battle the ongoing global pandemic. By developing a fitting online marketing strategy tailored to business needs and implementing some of the above measures, this will be the best decision businesses big or small could make in terms of their marketing output.