This has led to many businesses wondering whether their brand should be active on TikTok – as well as knowing what benefits it can bring. But let’s start with the basics, as many people are still quite unsure what TikTok is and how it works. Don’t worry, we’ll explain everything in the blog below!
TikTok is a social media platform that is best known as the home of viral online dance videos and challenges. It lets users share short-form video content with others on the app, but these videos also tend to get reshared on other social media platforms such as Instagram and Twitter. This app is fast becoming one of the world’s most culturally influential platforms, especially with Gen-Zers, something which has led to a widespread perception that TikTok is just for young people. Due to this, many businesses and brands have been hesitant to add TikTok to their social media marketing plans – but they could be missing out!
If you’re not already on TikTok, you can be forgiven for thinking it’s just a fun app for teenagers and twentysomethings. However, a presence on this platform isn’t only vital for youth brands and businesses – today’s teenagers are tomorrow’s buyers! Plus believe it or not, but 67% of TikTok users are actually aged 25 or over – meaning there is a growing cross-generational appeal. Unlike other social media platforms, even TikTok accounts with zero followers can get millions of views on a new video. The algorithm makes it so much easier for your business to be found – as long as you are sharing quality, creative content! With over 1 billion active users, can you really afford to be missing out on marketing your product or service to this amount of potential buyers?
If you’re looking for an experienced and leading London web agency to help with your brand’s social media strategy and wider online presence; then look no further than us here at Webheads! We have over 30 years of experience in web design, so we really know what makes the internet tick! If you’re interested in hearing more about our services, please get in touch today and a member of our team will be happy to help with a FREE consultation call!
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