We are living in a time where it is the norm and even expected that every business and brand has an online presence. You may have been running your business for years and never had to worry about advertising online, performing search engine optimisation (SEO) or website development. However, many businesses and brands outside of the digital space are losing business to competitors with a consistent online presence and those who are moving with the digital transformation of today.

Let’s delve into some of the reasons why your business or brand should have a consistent digital presence . . .

Trustworthiness
Your website gains instant credibility just by having a solid online presence. Consumers are more likely to trust your business when they land on a professional website with the backing of social media pages, reviews and testimonials.

Accessibility
At one point in the purchasing journey, many consumers will find themselves online – whether to research a particular product or service or find out more about a business or brand before they take the next step to either contact or purchase. You must be ready for this and have an online presence that can answer any questions they may have at this point to ease any concerns about them taking the next step with you.

Wider Reach
There was a time when printing leaflets to distribute was enough to reach a wider audience for your business. According to a Deloitte survey, the average household has 25 connected devices – up from 11 in 2019. These statistics instantly let us know that we have a better chance of reaching your intended audience through a more targeted digital presence.

Now that we have identified why your business or brand should have a consistent digital presence, we want to inform you further on why it is best to outsource your digital marketing to an experienced digital agency such as ours. It is not just about having a digital presence, but it is crucial to have a purposeful online presence. There is such a spectrum with digital marketing, including areas such as search engine optimisation (SEO), pay per click (PPC), content management, eCommerce web hosting and much more. Deciding which area to focus on and when and how much budget to allocate can be daunting for most busy business owners. This is why you need a professional team who takes the time to understand your business and brand and will manage this for you.

A leading London web agency like us will undertake the responsibility of your business’s digital brand image and help you have purposeful online visibility in this age of digital transformation. If you are serious about growing your online presence and reaching your audience, then we are serious about helping you achieve this. With over twenty years of experience, we here at Webheads can help boost your business and brand’s online presence.