With barley being the focal point of the brand, we made use of a pale yellow colour (that was quite like barley) for the background of the site. A deep green was then used, in keeping with a naturalistic colour palette, for banners and prominent areas – coupled with the pale yellow and golden font which again echoed the barely theme in a cohesive and creative way. Therefore with the first interaction with the website, it was clear what the brand was all about and how their branding conveyed this at every touchpoint.

As they explain that they are on a ‘mission’, we treated their custom website design as a task that required the display of information that website visitors would understand and appreciate. This meant that each of the sectors that Evergrain worked in (as mentioned above – food, drink and nutraceuticals) was given equal time to shine and be explained.