Explore the latest insights from our London-based web agency — covering UX, strategy, web design trends, SEO, and more. From expert tips to behind-the-scenes thinking on client projects, this is where we share what’s shaping the digital space and how we approach it. Whether we're unpacking the impact of AI on web design, reviewing the latest performance techniques, or breaking down what makes a great user journey, these articles offer a window into our process and our philosophy.
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More so than ever, many people are turning to online shopping to satisfy their shopping needs. The latest shopping event which is on everyone’s mind is Christmas shopping and it has been predicted that the eCommerce industry will experience the highest level of demand it has ever seen. It is paramount for all businesses (big or small) to use eCommerce to your advantage to give your business the boost it needs throughout this period. By having a mobile-friendly website, this usually results in longer visits to your site as it can be easier for some to make a purchase from their smartphone. It a well known fact that a speedy and responsive […]
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The simple reason for this is that video content is so effective and engaging for the viewer. Videos are memorable and enjoyable and can transfer an abundance of information in just a few short seconds. Firstly it is important to lock in what platform you are going to share your marketing videos on. YouTube is the most popular video sharing platform worldwide so this is always a good place to start. Other popular platforms that are suitable for video marketing content are Facebook and Instagram. As we know, if we are not to the point with video content – the viewer will lose interest in about thirty seconds. An important tip on […]
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With millions of websites out there, it is a task in itself to crack the algorithms of popular search engines and social media platforms and to keep adjusting to their tune. Fortunately there are many savvy yet simple strategies to consider when promoting your business online. Although it may sound obvious, it is so important to take control of your brand as it can be a powerful tool when it comes to growing your client database. Be sure to work with reliable partners when building your brand, as you want to ensure that this decision will build a strong online reputation. Your brand must match with your products or services and where […]
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A well-known trend that seems to be here to stay is personalisation. Although 2020 has been described by many as the year of bright, bold and interactive; customisation and personalisation features in your design is what will win you the download. With so many other amusements and distractions going on in the digital world, apps that are tailored to the specific needs of the user is what is essential. With the world of eCommerce taking the world by storm now more than ever, a successful site will incorporate a chat bot or a voice assistant into the design. Gone are the days where services are only available between the core hours of […]
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Web designers use them on images displayed on their client’s website that includes the HTML of the web page. An interesting part about alt texts is that they are not immediately visible and tend to go unnoticed by website users. The importance of alt text is its value to your search engine optimisation (SEO). Without including alt text with the images on your website, your images will simply have no effect to your ranking – which allows for a great opportunity to be overlooked. In some instances, your images on your website can be more important than the visible text (particularly on sales or infographic pages). By having alt texts applied to […]
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It is important for marketers to encompass consistent content marketing habits into their business strategy to ensure that the content is focusing directly on your target market. With achieving constant interaction with your customers, this will ensure ample brand success. One of the important habits for successful content marketing is to always make sure your content is attractive. The digital marketing world is currently saturated with content, so it is important that your brand is listening to what your consumers really want. It is key for a web designer to analyse what motivates your audience online and gaining a full understanding of what is capturing their attention and keeping them engaged. Although […]
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Although cyberpunk design is not the answer for every web designer (and could in fact be the complete wrong fit) making certain projects look ridiculous, this does not mean that web designers cannot enjoy a slice of its unique qualities such as a slight adaption to the infamous cyberpunk pink which has proved its popularity to the point where it has been considered a trend of 2020. Gaming and arcade website design is a well-known example that blends the cyberpunk tones (such as pink neon) for example. Other very popular tones from cyberpunk design would be purple and neon blue which is incorporated beautifully by The Geek Designer. With these tones, many […]
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It is important for small businesses who are growing their presence online to build a Google My Business profile, which should include great content with up to date information. It is key to ensure that your website is optimised for local search results and with relatable content that can achieve local links and citations for your website. When deciding between keyword repetition or the quality of your content, good quality content should always be your number one priority – a must know of SEO. The Google search engine is clever enough to not just rely on keywords, so it would be fair to say that keywords would simply not be enough if […]
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With 2020 after throwing many new realities to almost every business sector, it is essential to maintain productivity and motivation in our new ways of doing things. This is where gamification in UX comes in, as it supports web designers through the process of adding elements to websites and apps and encourages the development of an emotional bond with the user. Many web designers in the sports, health and productivity industries build their websites by using gamification. Designers acknowledge how the user doesn’t want to have to think about the navigation too much, but enjoy experiencing fun and challenging elements at the same time. Some of these techniques involve creating a sense […]
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Back as far as 2005, Mocha (a new scripting language) was created and was then renamed as LiveScript and then renamed again to what we all know it as today – JavaScript. The JavaScript framework has come a long way since then. By 2016, 92% of all websites were using the JavaScript main frameworks Angular, React and Vue – which are all expected to develop more capabilities into the future. Angular Angular is a fully developed web framework by Google which is used by many gloabal brands and websites. It enables developers to separate work on the same app section while working off the same set of data. It is also well […]
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