More so than ever, many people are turning to online shopping to satisfy their shopping needs. The latest shopping event which is on everyone’s mind is Christmas shopping and it has been predicted that the eCommerce industry will experience the highest level of demand it has ever seen. It is paramount for all businesses (big or small) to use eCommerce to your advantage to give your business the boost it needs throughout this period.

By having a mobile-friendly website, this usually results in longer visits to your site as it can be easier for some to make a purchase from their smartphone. It a well known fact that a speedy and responsive mobile experience will significantly increase your conversion rate. An effective element to your marketing strategy is to ensure you reach out to the right customers from time to time. When you reach out to a customer who loves your product or service, they are more than likely going to respond in a positive way with a review or social media posts for example. When your brand reaches the right people they will feel appreciated. This can cause a positive ripple effect for your online reputation which tends to lead to an increase in sales.

It is important for your customers to feel that customer support isn’t just available physically in store. It can be very effective for an online business to guarantee a fast responding customer service team at all times. Without this, you ca lose out on sales and experience only a moderate rate of traffic to your site. Online shoppers want to know that you are right there if and when they need you, to achieve the perfect online transaction experience.

When new customers visit your website, the best and most effective way to retain them is to offer them enticing rewards such as a discount code or the chance to win an exciting giveaway. It is important to also reward your loyal customers from time to time by using a loyalty programme or free shipping. It can be more difficult to gain some new online customers than retaining existing customers so it is important to think outside of the box to attract as many new online users as possible.

These tips are a guide to using eCommerce to your advantage as we continue to compete online for the run up to Christmas. Set your business apart, get closer to your target and achieve overall digital success.