It is important for small businesses who are growing their presence online to build a Google My Business profile, which should include great content with up to date information. It is key to ensure that your website is optimised for local search results and with relatable content that can achieve local links and citations for your website.

When deciding between keyword repetition or the quality of your content, good quality content should always be your number one priority – a must know of SEO. The Google search engine is clever enough to not just rely on keywords, so it would be fair to say that keywords would simply not be enough if you are trying to generate more traffic to your website. Quality content is key.

Another must know of SEO is being able to decide whether your content should be tweaked or reviewed. There is no set in stone rule that indicates how long your content should be live on your website and it also depends on what your content is about. The best tactic here is to always be keeping a close eye which will highlight what content needs to be regularly checked in Google Analytics, ensuring it is doing what it is supposed to. SEO is not about quick results. It is essential to be aware of what content may need to be refined or not.

In order to find online success, SEO definitely requires recurring work and effort and there is never a guarantee for a positive ranking. All content should be designed around a specific goal with a firm focus to achieve the best level of prioritised content. The SEO game is always changing and is something that web designers and business owners must stick with for the long haul to stay on top.