Webheads insights
Ideas and practical thinking from our London web agency on web design, UX, development, SEO and the technologies shaping the digital landscape.
From AI-driven search and website performance to eCommerce and user journeys, we share what we are seeing, testing and learning through our work with clients.
The Webheads team wish to extend a huge congratulations for Mr. Lewis Hamilton as he wins his incredible fourth Formula One world championship. Triumphing with his placement in Mexico and providing a tense duel on the track with Sebastian Vettel; the Mercedes driver becomes the fifth British driver with four world titles to his name. It is a great moment in British sporting history and also great to see how he has embraced social media to share the joy with his millions of followers. On his Instagram account for example his use of video content of his reception after the race has amassed a million views. His tweets on Twitter see him […]
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What is Micro Copy? It is often the most simple things that are most effective and micro copy is no exception to this. It is simply an additional few words of text that appear alongside another website element. This can appear to address any questions your website visitors may have so that they do not have to navigate away from the webpage (or your website) to get the additional information that they need. In this way, effective use of micro copy curbs bounces and promotes conversions. One may wonder why a website design would not just include this text if it is so miniscule; but this is something which affects the user […]
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When we work with financial services clients, we know that they work with high net worth companies and individuals and manage vast monetary amounts for their clients in such areas as trust funds and foundations. From the get-go, website security will always be high up on our list when it comes to creating their modern and responsive websites. We are keen to keep money management at the core focus of our financial services website design and to relay safety, trust and professionalism at all times. One particular feature we have worked on included a secure login section for clients to upload any necessary content and documents needed to liaise with their financial advisors […]
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There are five main dimensions to The Fall – The Screen, The Fashion, The Music, The Culture and their video series called The Fall TV. Against the clear canvas of a white background, these words were placed in a classic black script font at the top of the page for simple navigation. With such a content heavy catalogue at our disposal, it made sense to use this content as literal building blocks for the website. Therefore the homepage utilised tiles that can be clicked/tapped on to take visitors to their sprawling video catalogue. With video content consumption at an all-time high, The Fall illustrate how they are on the pulse of contemporary […]
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The website we designed for Senzati illustrates this point well. Senzati provide VIP transportation for their clients in their luxuriously modified Mercedes vehicles with their flagship being that of the Jet Sprinter. To showcase this expansive (and expensive) vehicle, we made sure to utilise full screen imagery which went edge to edge for the screens of both desktop and mobile devices. This allowed every detail of the vehicles to be showcased such as the embossed leather seats, sound and screen systems and spacious tinted windows and sunroof. Straplines accompanied these images explaining for example that the vehicles can be further customised to suit specific client requests and journeys. While visual aspects are […]
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One of the more recent additions to our sprawling client portfolio is that of Santa Holidays from Canterbury Travel which specialises in holidays to Lapland and meets and greets with Santa Claus himself. Understandably, their seasonal website sees the most traffic and interaction in the winter season during the run up to Christmas. However they also offer summer trips to Lapland by highlighting how ‘unspoiled’ and magical the country is all year round. This is reflected in the text and copywriting of the website in a way which reveals to the website visitors that Lapland is a destination that can be visited and enjoyed all year round. Due to this reliance on text, […]
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An early adopter of web design (we were founded in 1994) has seen us work with clients from all industries and sectors in various scopes and sizes from all around the world. We have remained faithful to our roots and continue to specialise in high-quality, bespoke website design that is fairly priced and optimally functional. Our clients sought us out (and continue to do so) because they know they will receive a professional, proper and pain-free working relationship with Webheads. Having been in the business for over 20 years, we fully understand traditional and modern best practices for business websites but also make sure to customise each and every one so it […]
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Let’s take a look at the website we designed for renowned stylist Angus Buchanan (www.angusbuchanan.com). The word ‘timeless’ comes to mind here as his website exists to showcase some of his most iconic work in a functional and responsive space. Buchanan’s main spheres of work are within fashion, interiors and events. Each of these facets are dictated by trends – but these trends are also filtered through the lens of the stylist. Buchanan has his own style that he is sought out for, hence only the content of his website needs to be changed when he completes a new project. In this way, his on trend work makes its way onto his […]
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We ran a social media campaign for Stella Artois around Christmas time which comprised of an eshot (to over 100,000 recipients) and a presence on their social media channels. While it was a definite success (securing a 28.9% open rate above the industry average of 21%); we were sure to handle the promotion of alcohol sensibly by marketing with morals. On their UK FaceBook page for example, a prominent message displayed over the content to make this loud and clear “Please note that this application is for users aged 18+ only, please do not share with anyone under the age of 18.” While this was only a prize application to win a […]
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Webheads is in the pole position when it comes to specialising in fulfilling the online needs for motorsport web design. The stature of the motorsport world dictates a professional and polished image online – something which we deliver time and again in spades. Mission Motorsport is one example of a professional website built “To aid in the recovery and rehabilitation of those affected by military operations by providing opportunities through Motorsport” with the tagline of “Race. Retrain. Recover.” Our website design for NMU Insurance features a dedicated section on motorsport insurance and commercial teams to meet the needs and demands of racers and teams from all over the UK. For those only starting […]
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