One of the main reasons that many online brands are using pay per click (PPC) advertising is down to the powerful ability to align website traffic to the end goals. In the age of thought leadership and content marketing, pay per click can advance the middle ground and nurture this space through pushing for app downloads, signing up for newsletters and content downloads etc.
Using pay per click for your business allows you to attain fast entry into your market – even if you are somewhat behind your current competition. With a small amount of optimising, it can allow you to get up and running very quickly in contrast to organic search engine optimisation (SEO) which can be somewhat more of a ‘slow burn’. This is effective (and essential) yet it can take a considerable amount of time before you might start to see the same type of positioning and traffic that pay per click advertising can essentially offer in minutes. You will have an advantage of targeting people outside of your organic customer list with PPC too.
Another added benefit of pay per click advertising is that there are several refinements available to help you reach potential customers and have full control over your marketing campaigns. There is also flexibility around your budget as it allows you to start big or small, giving you the choice to set your own bids and choose what you want to spend your budget on. Pay per click provides a great level of control to online marketers as you can scale things up or down depending on the results you plan to achieve.
Although there is a lot of performance information available through Google Ads, the significance of this data goes a lot further than just pay per click performance. Click, impression and other key data for each keyword used can be utilised to advise on your search engine optimisation strategies and marketing efforts. You can also use this data in third party platforms to give you a broader insight to the position of your competitors and you can also use the built in keyword planner that helps you locate your ideal online audience.
By using pay per click for your business and brand, this will allow you to optimise your campaigns and take your online campaigns to the next level.