This basic SEO frontend checklist looks at a basic webpage and touches on the basic points that you need to fulfil for a search engine optimised webpage. One should note that webpages also need to be optimised from the backend of your CMS for best results (read our basic backend checklist here). This somewhat complex and time consuming task can be outsourced to the expert integrated web team here at the Webheads web agency.
For a webpage to rank on the Google SERP (search engine results page) and be classified as a page by Google, it must contain a minimum of three-hundred words. These words have to form the content of the page itself, with the likes of header and footer content not counting towards the word count. While three-hundred words are the minimum, it would be better where possible to exceed this to give visitors more text content to interact with. More text can also assist with fulfilling the rest of the criteria on this basic SEO frontend checklist.
Within the text content discussed above, there needs to exist a key word or term that you are looking to target by associating it with your content. This means that if people search for ‘baking classes london city’ and you want them to end up on your webpage, this term must be included within the text. Best practice indicates to include this term naturally between three to four times within the content (including the header). Adding it in unnecessarily to inflate the density of its usage is actually a negative SEO aspect with five or more instances of the term becoming excessive.
The heading of your webpage is used so that Google can distinguish what your webpage is called and what it is all about. In an ideal scenario, the heading would contain the key word or term that you are targeting for a sense of cohesion and also to assist with keyword density in a natural way. The heading is also the first thing that visitors to this webpage will see, so ensure that it is something suitable for them and not off-topic. If it is not what they are expecting (i.e. if your webpage it about baking and the heading talks about cooking instead), this can result in a high bounce rate.
Every webpage should contain at least one image as part of its content and these images should be specific for each webpage – any images and / or icons that exists within the header and / or footer will not suffice. To properly tick these off the basic SEO frontend checklist, ensure that they are the highest resolution possible and compressed, ideally with lossless compression. Depending on your editing skills, the image could be edited so that text is layered over it saying ‘Click / Tap Here For X’ and with this you can build a link into your image. Read on below to see that linking is also important for SEO purposes.
With both your text and image content, links should ideally be built into them that link to pages both within your website (internal links) and outside of it (external links). These links show Google that not only is this webpage filled with high quality, search engine optimised content; but that it also links to it in other places both inside and outside of your website. With this, Google will be confident in directing traffic to this webpage as it knows it is a hub of good quality content for visitors to find useful.
Even at five steps, this is a basic SEO frontend checklist that still manages to demonstrate the complexities of search engine optimisation. Even a basic backend checklist would include a similar amount of steps if not more. If one considers that not only is this a basic approach (that your competitors probably excel beyond) and that it has to be completed for each and every page of your website; it makes sense to outsource this to a web agency like Webheads to have your website and content search engine optimised to an advanced and industry-leading level to attract visitors and conversions.