Underlining and Text Highlights One of the current web design trends is underlines and text highlights. Usually less is always more and plain font styles have always been the way to go. Bold text occasionally worked around certain contexts, however ‘funky fonts’ were usually avoided due to the rise and rise of minimalism in web design. Nonetheless, in more recent times websites are becoming a lot more advanced with exceptional user experience (UX) and virtual reality transitions; resulting in greater design trends with plenty of contrasts that are a better fit for highlighted elements and underlining. The Zappos Kids website for example demonstrates this perfectly as they have a range of highlighted […]
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In order to survive in this new normal, bars and restaurants can no longer rely on their basic website or Facebook page that would usually suffice when keeping in touch with their customers, notifying them of new changes or additions to their menu. They now need support from web designers more than ever to achieve a seamless digital transformation and more modern and sophisticated capabilities that will help them operate internally. That is why we here at Webheads are proud to offer dedicated bar and restaurant website design. Some innovative new ways of operating in these premises have already implemented and would include the likes of cloud-based management and display systems. This […]
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With many retail outlets still closed (or lacking the full shopping experience due to social distancing measures) this has placed immense pressure on retailers to become more innovative online than ever before. In comparison to last year, some reports show that online sales grew as much as 150% in March and April alone. We have seen many rapid retail trends take place over the beginning of 2020 such as the stockpiling of household items like toilet paper and a massive spike in the demand for the likes of hand sanitiser, gloves and face masks / coverings. Although these peaks have now troughed somewhat, with the virus very much still an issue; many […]
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Although video is very inviting and makes for interesting content, it is important to ensure that your video is entirely accessible (which is key to getting more people to watch your videos). There are many different practices you can apply to do just that, such as following video accessibility best practices when creating your videos and also by using an accessible video player at all times. Video Accessibility Best Practices Some important practices to follow when applying video accessibilities is to be sure to disable your audio-play and loop. There is nothing more irritating for users when an audio immediately starts playing when viewing a website. If someone visits your website in […]
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While the impact of COVID-19 (coronavirus) shows no signs of slowing down, we have managed to buck the trend and have taken on new projects in recent weeks and months. This is testament to Webheads as a leading London web agency who specialise in custom website design. Not only do we offer an expert level of service, we can also guarantee both on time and on budget work for your business and brand. As such, clients choose us time and time again (see our sprawling portfolio here) to turbocharge their online presence and to drive sales to their business. One of our most recently completed projects is for London Live TV – […]
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As stated above, choice paralysis in website design can occur when the visitor is presented with too many options at once. Perhaps they have come to your website to learn more about your company and are simply looking for the ‘About Us’ page – but your website header (or hamburger menu) is cluttered full of options like ‘Our Story’, ‘Our Vision’, ‘Our Mission’ etc. While all of these can technically explain more about you and what you do, they actually present the website visitor with a confusing set of options that are ultimately unhelpful in their search. So it is very common in this situation that they in fact don’t select an […]
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Pros of TikTok for Business The most obvious pro with something that is ‘trending’ is that your brand and business can be a part of something that (in this case an app) is being used and interacted with by large volumes of traffic. With this, your business name has the potential to be seen by more people – therefore gaining more exposure in the process. The nature of the app itself lends itself well to more informal and behind-the-scenes content, good for showcasing a playful and less sales-focused angle to your content. This gives you scope to introduce your team members in a more personal way for example and to give a […]
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User Experience (UX) We keep going on about the user experience of a website and we do this for good reason. User experience (UX) refers to how a visitor to your website enjoys using it and is able to fulfil their need(s) while using it. But it is not enough to have the content that they are looking for simply ‘on’ your website; they should instead be easily guided to it in a comfortable and natural way. A sales funnel is a good comparison to this. It would begin by attracting a potential customer to your eCommerce website and once they are there, the design, feel and flow of the website should […]
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Short Tail Keywords These are most likely the most well known and the most generic example of keywords. They would include very basic and all-encompassing words such as ‘flowers’ or ‘tv show’. Due to their very unspecific and broad use, they merely pick out a topic and offer little to no specific detail. So as you can imagine, not only is there a lot of competition for these short tail keywords; they are also known to yield little to no results or leads due to their entirely sporadic and somewhat random nature. Long Tail Keywords The opposite then, like the name implies, are long tail keywords. They zone in on exact and […]
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What does this mean for you as the owner and / or manager of a business website? Pages which do not update their structured data to reflect this change may find themselves receiving less traffic and organic traction and visibility overall. As such, here we lay out and explain the steps so that you can fix this yourself from the backend of your website. If you are having trouble with this or simply do not know how to do it, please contact us here at Webheads and we can help and action this for you. To start, test your pages with Google’s structured data testing tool – click / tap here to […]
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