What does this mean for you as the owner and / or manager of a business website? Pages which do not update their structured data to reflect this change may find themselves receiving less traffic and organic traction and visibility overall. As such, here we lay out and explain the steps so that you can fix this yourself from the backend of your website. If you are having trouble with this or simply do not know how to do it, please contact us here at Webheads and we can help and action this for you.

To start, test your pages with Google’s structured data testing tool – click / tap here to be taken to the tool. If you are still using the data-vocabulary.org schema, you should be presented with an error message when you complete the test. Take a look at the Breadcrumb code then and you should see the parts of code which are causing the error (anywhere there is data-vocabulary.org listed). So what you need do is to update these parts of the code with the Google recommended schema.org code instead to fix this error. Next, run Google’s structured data testing tool again and the previous errors should now be fixed.

Once you have completed the steps above, you must update the code on your website and once again test it with the tool. Using the Google Search Console, navigate to the ‘Breadcrumbs’ section and then click on ‘Validate Fix’ to action this change. This will also trigger Google to recrawl your website so that it can discover and act upon your updated schema breadcrumbs. Note if you are having trouble with any of this (or would simply prefer to outsource it to a leading London web agency); you can contact us here at Webheads using the contact details below.