What is Micro Copy? It is often the most simple things that are most effective and micro copy is no exception to this. It is simply an additional few words of text that appear alongside another website element. This can appear to address any questions your website visitors may have so that they do not have to navigate away from the webpage (or your website) to get the additional information that they need. In this way, effective use of micro copy curbs bounces and promotes conversions. One may wonder why a website design would not just include this text if it is so miniscule; but this is something which affects the user […]
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Data Transparency The entire process of data collection, retention and usage must become much more transparent and clear for customers. They will have to specifically opt-in (instead of opting out at a later date), must be allowed to opt-out at any time and it has to be made explicitly know to them what their data will be used for. If there is ever a breach of customer data, the affected customers must be notified of same immediately and local data protection authorities must be notified within 72 hours. As you can see with this, customers must be readily informed about their data at all stages and must specifically grant you permission to […]
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When we work with financial services clients, we know that they work with high net worth companies and individuals and manage vast monetary amounts for their clients in such areas as trust funds and foundations. From the get-go, website security will always be high up on our list when it comes to creating their modern and responsive websites. We are keen to keep money management at the core focus of our financial services website design and to relay safety, trust and professionalism at all times. One particular feature we have worked on included a secure login section for clients to upload any necessary content and documents needed to liaise with their financial advisors […]
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Google Post Content The feature (accessed through Google My Business) allows you to add an image, text and a link. There is also an option to set times and dates within the post when you select the ‘Make This Post an Event’ option. You are limited to between one to three-hundred words of text here, so you need to utilise this space to draw the reader further into your website. Directly after this text you have the option to insert a link. The full URL of the link will not display, rather it will take the form of a button. You can choose what this button says from the following options: Learn […]
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There are five main dimensions to The Fall – The Screen, The Fashion, The Music, The Culture and their video series called The Fall TV. Against the clear canvas of a white background, these words were placed in a classic black script font at the top of the page for simple navigation. With such a content heavy catalogue at our disposal, it made sense to use this content as literal building blocks for the website. Therefore the homepage utilised tiles that can be clicked/tapped on to take visitors to their sprawling video catalogue. With video content consumption at an all-time high, The Fall illustrate how they are on the pulse of contemporary […]
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What can be striking about the website design we custom built here is how it is edge to edge and fills the screen no matter what type of device you are viewing it on. When creating websites with a tourist focus such as this one, we are spoiled for choice when it comes to photography and imagery of famous landmarks and landscapes to use. The Helsinki Card website of course was no different and sees the responsive website adorned with the likes of the Suomenlinna Fortress Island, the Church of the Rock and the famous Helsinki Sky Wheel. Not only do these images act as a visual draw for the visitors to […]
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Mailing List Audience We can upload your newsletter database into Facebook to target your subscribers on the social media platform. This is useful to take a double-pronged approach to make awareness of a new product or service launch you may be having – or maybe to promote a sale for example. You could send a newsletter to your subscribers on a Monday and then target these same subscribers again on a Friday. Boosting a Facebook post for this audience is an effective way to remind them of your newsletter offering and also affords them another chance to act on your offer. By making yourself visible in both their e-mail inboxes and social […]
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We’re often asked, “what’s the best CMS system?”. Of course, there’s not a straightforward answer. Webheads have been creating CMS websites for over 20 years. Being real coders we have our own Webheads CMS system. A bespoke, streamlined, PHP based system but this isn’t always the best solution for a client needs and we’re not here to reinvent the wheel if it’s not needed. Rather than the likes of the somewhat outdated and resource hungry, Drupal or Joomla CMS systems, we use WordPress as a CMS framework. What we build into this framework is a fully bespoke and uniquely coded website – the design and coding is always bespoke. So why WordPress? We believe […]
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What is Automatic Content? Automatic content relates to content that works and exists by itself automatically. While it may need a trigger to generate or appear, it does not rely on website visitors to click/tap somewhere for it to activate. An example of automatic content is that of a video. This may be set to play on the homepage of your website as soon as somebody lands on the page – their simple arrival signals the video to start playing by itself. Pros and Cons of Automatic Content The stellar pro related to automatic content is that there is little to no manpower work required for things to happen. Think of newsletter […]
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Curated content shows those who interact with it that you know what you are talking about (and by extension what you are trying to sell). This fosters a sense of trust between your brand and potential customers. For example, would you moreso trust a brand of pet food that only talked about the flavour of the pet food; or a brand that could both talk about the flavours and the health benefits of the pet food? Distilling expertise into your sales and marketing communications can show that you are a reputable brand who fully understands your industry and the products and/or services that you are selling. Adding this information in subtle but […]
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