Insights, ideas and practical thinking from Webheads on web design, UX, development, SEO and the technologies shaping the digital landscape.
From AI-driven search and website performance to eCommerce, user journeys and digital strategy, we share what we are seeing, testing and learning through our work with clients.
When we talk about bespoke website design, it is important to remember the functional element as well as the aesthetic elements. Many different businesses need different features unique to their offerings (i.e. products and services). Our bespoke website design for Planet Hollywood London for example required download links to their menus and also an online booking feature integrated with a live calendar. We implemented this alongside their expressive branding, colours and imagery to deploy a fully functional (and overall fun – in keeping with their brand) bespoke website that continues to convert visitors into customers today. We work with our clients to bring their vision for their website to life. This does […]
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The Webheads team wish to extend a huge congratulations for Mr. Lewis Hamilton as he wins his incredible fourth Formula One world championship. Triumphing with his placement in Mexico and providing a tense duel on the track with Sebastian Vettel; the Mercedes driver becomes the fifth British driver with four world titles to his name. It is a great moment in British sporting history and also great to see how he has embraced social media to share the joy with his millions of followers. On his Instagram account for example his use of video content of his reception after the race has amassed a million views. His tweets on Twitter see him […]
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Not only is keeping your customer data safe and secure an ethical aspect to eCommerce websites; but it is also a possible offence should you mishandle their data. In the UK for example, the Information Commissioner’s Office can impose fines on your company should your website fall prey to a hack or cyber attack. A recent fine for a SME for example amounted to £60,000. While no business welcomes a hack or cyber attack that affects their website, it is still deemed their responsibility to have security in place to prevent them from happening and to minimise the risk in the first place. Your online payment systems should also be PCI compliant […]
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What is Micro Copy? It is often the most simple things that are most effective and micro copy is no exception to this. It is simply an additional few words of text that appear alongside another website element. This can appear to address any questions your website visitors may have so that they do not have to navigate away from the webpage (or your website) to get the additional information that they need. In this way, effective use of micro copy curbs bounces and promotes conversions. One may wonder why a website design would not just include this text if it is so miniscule; but this is something which affects the user […]
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Data Transparency The entire process of data collection, retention and usage must become much more transparent and clear for customers. They will have to specifically opt-in (instead of opting out at a later date), must be allowed to opt-out at any time and it has to be made explicitly know to them what their data will be used for. If there is ever a breach of customer data, the affected customers must be notified of same immediately and local data protection authorities must be notified within 72 hours. As you can see with this, customers must be readily informed about their data at all stages and must specifically grant you permission to […]
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When we work with financial services clients, we know that they work with high net worth companies and individuals and manage vast monetary amounts for their clients in such areas as trust funds and foundations. From the get-go, website security will always be high up on our list when it comes to creating their modern and responsive websites. We are keen to keep money management at the core focus of our financial services website design and to relay safety, trust and professionalism at all times. One particular feature we have worked on included a secure login section for clients to upload any necessary content and documents needed to liaise with their financial advisors […]
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Google Post Content The feature (accessed through Google My Business) allows you to add an image, text and a link. There is also an option to set times and dates within the post when you select the ‘Make This Post an Event’ option. You are limited to between one to three-hundred words of text here, so you need to utilise this space to draw the reader further into your website. Directly after this text you have the option to insert a link. The full URL of the link will not display, rather it will take the form of a button. You can choose what this button says from the following options: Learn […]
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There are five main dimensions to The Fall – The Screen, The Fashion, The Music, The Culture and their video series called The Fall TV. Against the clear canvas of a white background, these words were placed in a classic black script font at the top of the page for simple navigation. With such a content heavy catalogue at our disposal, it made sense to use this content as literal building blocks for the website. Therefore the homepage utilised tiles that can be clicked/tapped on to take visitors to their sprawling video catalogue. With video content consumption at an all-time high, The Fall illustrate how they are on the pulse of contemporary […]
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What can be striking about the website design we custom built here is how it is edge to edge and fills the screen no matter what type of device you are viewing it on. When creating websites with a tourist focus such as this one, we are spoiled for choice when it comes to photography and imagery of famous landmarks and landscapes to use. The Helsinki Card website of course was no different and sees the responsive website adorned with the likes of the Suomenlinna Fortress Island, the Church of the Rock and the famous Helsinki Sky Wheel. Not only do these images act as a visual draw for the visitors to […]
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Mailing List Audience We can upload your newsletter database into Facebook to target your subscribers on the social media platform. This is useful to take a double-pronged approach to make awareness of a new product or service launch you may be having – or maybe to promote a sale for example. You could send a newsletter to your subscribers on a Monday and then target these same subscribers again on a Friday. Boosting a Facebook post for this audience is an effective way to remind them of your newsletter offering and also affords them another chance to act on your offer. By making yourself visible in both their e-mail inboxes and social […]
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