Here at Webheads, we’ve always understood that Facebook marketing was really about remarketing rather than a front-line sales tool; and we help our clients to balance information, entertainment and marketing. Promotion shouldn’t be the lion’s share, or the audience will switch off, never to return. So a careful mix of shared articles, general information, fun, competitions and sales. Sounds great, and it was for a while, so what went wrong? “Why is it that I have 3,000 fans but my posts are being seen by only 150 people?” is the cry we hear time and time again from companies that manage their own pages. Well, the answer can be found in that […]
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Periscope is a brand new live broadcasting app that is taking the world by storm. The makers say that they wanted to build the closest thing to teleportation; so that people could see the world through the eyes of the people living in it. Whether that’s from the viewpoint of a protester in Ukraine, or watching a sunrise from a hot air balloon in Cappadocia. Can it beat its closest rival Meerkat? In just a few weeks both have seen celebrity uptake. But what can it do for businesses like yours?
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A couple of years ago, the Samaritans ran a poll amongst workers to see what the most fulfilling part of a job was. Relationships came out on top. It’s pretty obvious really. If you get on with the people you work with, and those you work for, life is going to be pretty sweet. And that’s how we work here at Webheads. We have a great team who work together to bring life to collaborative visions we have with our clients. There’s no better feeling than a job well done.
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Google recently announced that from April 21st, their ranking system will take into account if your site is mobile-friendly. Of course, this is positive for the way we, as users, use the internet. We search for information on our laptops, tablets and smart phones. Will you pass Google’s Mobile Friendly Site Test? Whether you use responsive or adaptive design, both will optimise the user experience on the many different devices that we use to view the internet.
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As the world was introduced to the first Snapchat résumé this week and a timely review as China’s biggest e-commerce company, Alibaba, is putting £140m ($200m) into Snapchat. We wanted to take a look at how brands can harness the power of this rapidly-growing app; a favourite of teenagers across the world and market their brand on Snapchat. First launched in July 2011, Snapchat was the brainchild of Stanford university students Evan Speigel and Reggie Brown. The idea of an app with photos that would appear on the screen for only a few seconds didn’t go down very well with the rest of their Product Design class.
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The whole Webheads team are total Petrolheads! That’s why we get more than excited when we are asked to design for companies in the motorsport or automotive industries. Over the years, we’ve worked with some of the greats (Caterham Cars, Lotus F1, Honda Cars Europe and many more). And the reason they choose us? Our passion, combined with theirs, makes for a great motorsport website design.
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Here at Webheads we love to travel, so it goes without saying that we love designing travel websites. Travel is an exciting process – from the first excitement of choosing where to go, perusing Google Earth and finally getting on that plane! So why shouldn’t that initial process be responsive, helpful and beautiful? That’s exactly what we aim to achieve with all our travel web design.
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In the past we’ve had requests from all sorts of different businesses to create a website for them. Sometimes, however, we have to say no. There are some things that we can’t morally get involved with. We’re all open-minded sorts, but we have to draw the line somewhere. Before we go any further, you can always check out our new Business Ethics page to see what exactly we won’t touch with a barge pole.
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Webheads has always been keen to help out not-for-profit and charity website projects wherever possible. Over the years there have been several Webheads collaborations with such organisations. We work in partnership to meet the specific needs of their work. From Breakthrough Breast Cancer to Mission Motorsport, we have a wide range of experience and always work for a charitable rate.
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Changing the way you network in 2015… The social media landscape in China is a totally different view than we see in the West. That said, there are many similarities in the ways that people network. We’re all human after all and enjoy communicating in comparable ways. So which are the main players in China and how do they compare to their Western counterparts? And are we set to see their influence penetrate the West?
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