Over the years, we’ve worked with some of the greats (Caterham Cars, Lotus F1, Honda Cars Europe and many more). And the reason they choose us? Our passion, combined with theirs, makes for a great motorsport website design.
Back in January, Webheads were privileged to attend the Autosport International Show (dubbed the “Fastest Show on Earth”). The show was buzzing and highlights for us included the 1 million square foot venue (Birmingham NEC Arena), an Adrenaline Zone where we got to go karting and the Historic Motorsport zone with some awesome classic cars. Our friends and clients at Quaife Engineering were launching their new 6 Speed HD Sequential gearbox and it also marked their 50th year (Webheads designed their special 50th logo). It was also great to meet the Mission Motorsport guys who we had recently come to the rescue and produced a brand new website for their motorsport charity. We also attend many club level events throughout the year.
To quote Steve Mcqueen
“When you’re racing… it’s life. Anything that happened before or after, it’s just waiting.”
Webheads’ links with Motorsport go even further; we sponsored British race driver Adrian Quaife-Hobbs in GP2. The 24 year old from Pembury was the youngest driver ever to win the T Cars Championship and youngest ever winner of the MSA-sanctioned car racing series – he was just 14 years old. One of Europe’s brightest racing prospects, this year he’ll be racing for Mclaren in the Blancpain GT Championships and we wish him every success. We also support various club racers here in the UK.
So, now you’ve seen the passion we have for all things automotive, you might be asking how to translate that into successful, functional websites for our clients? It’s simple really. For us, it’s all about great photography – essential for even the sexiest of products or services – in addition to exciting content. Add in a good dollop of responsive web design and you’re almost there.
Many of our rivals would use the same, tired formatting for each website. We believe in bespoke. We also listen to our clients’ needs – working out what their audience wants and designing something unique to that.
When we redesigned the website for Quaife (the gearbox and running gear specialists), we had to take into account that they were going global. They needed to offer users a polished customer experience, whilst retaining their brand history. The updated site was very well received and performed excellently.
Responsive web design is vital for today’s marketplace. People are on the go and want information at their fingertips. That’s why clients need a responsive website that will adapt for each device that they might view a website on. Whether it’s their smartphone, tablet or laptop, the vital information needs to be conveyed without formatting screwing up their visit. No-one wants the ordeal of long loading times.
The aim is a better, faster more engaging website.
PWS, the UK’s leading performance alloy wheel specialist, wanted a microsite for their Veloce Wheels products, having been impressed by our original design for the main company website. It needed to be all about the product and we were asked to match the philosophy of the wheels themselves – beautiful, yet aggressive and cost effective. Uncomplicated and slick, the website was appreciated by Peter Ormond, PWS founder. He said, “I was very impressed by Webheads’ ability to turn around the job in a short period of time and at a realistic cost.”
The driving forces (pun intended) behind good automotive web design are innovation and creativity. It can be challenging, getting the right balance between glossy photography and impactful copy; making the digital journey intuitive and engaging. Good designers take the core components of a website and convert them to be relevant to your audience.