The whole exercise required a comprehensive strategy. From the messaging to the quality of the photography, Quaife had to become a polished engineering brand on the web. In the fine tradition of classic British engineering, Quaife have a great story to tell. Their marketing operation through their online shop and catalogue is also highly sophisticated.
So we set to work redesigning and rebuilding the website, working out the fine detail of transferring a large amount of content into a new and considerably improved interface. No aspect of the website was left untouched – navigation, sitemap, photography, copy…every detail was reworked and polished.
The end result was incredibly well received by both established and new customers, and judging by the performance of the site we are helping the company go from strength to strength.
PS: The core project for Quaife has led to Webheads also being asked to do the website for Adrian Quaife-Hobbs, one of Europe’s brightest motor racing prospects. At present we are also working on developing the Quaife website for America.