In a Nutshell: The upcoming GDPR will apply to all client and customer data that your business currently holds and will hold in any point of the future. This can include something as simple as their e-mail address and of course includes more personal and sensitive information such as credit and debit card details etc. There are two main aspects to this data. Firstly, the owners of it will explicitly have to ‘opt-in’ to receiving communication and marketing updates from you. The currently wide-used practice of ‘Please tick here if you do not wish to receive . . .’ will not be compliant anymore. Should they opt-in, they have to be informed […]
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For: Right off the bat, one page websites are ideal for mobile devices as visitors from these devices simply have to scroll to see what they need instead of having to tap and zoom etc. One page websites also keep all of your website content in one place, therefore your branding will be quite evident and arguably quite strong as it is delivered together all in one place. The sequence in which you want your visitors to interact with your content can be set on one page websites. As visitors will obviously have to scroll from the top of the bottom of the page; position what you want them to see first […]
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High quality imagery should be your first port of call when looking to sell products online. Focus on showcasing both the aesthetic and functional features of products by having images which are clear and display different angles of products. For each image that you use, make sure that the relevant alt text (this should match the keywords / terms that you are targeting) is added. Videos are also useful here to show a product in use and to zoom in on specific features that may be worth highlighting. To minimise the lag on loading times that many high quality images can cause; consider compressing them using lossless compression to retain the high […]
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In part one (click / tap here to read), we touched upon the elements of usefulness, usability and desirability in terms of the website user experience. Here we examine findability, accessibility and credibility. Findability The content of your website needs to be findable both within your website and within search engines and search engine result pages (SERP) such as Google. Within your website, this can include the use of navigational menus and sitemaps. As our team excel in custom website design, your menu for example can be positioned anywhere you would like on your webpages as opposed to traditionally being placed in the header area. Take a look at the menu we […]
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Think of your own mindset when you browse the web. If you were to enter a website and see the words ‘not secure’ pop-up from Google, would you be likely to stay on the site? With the abundance of hackers and viruses online, you may prefer to leave the website and find an alternative more secure website. eCommerce websites will suffer badly here as one cannot imagine many people willing to part with debit and credit card details on a site that is emblazoned with the words ‘not secure’. Due to this update which is due to go live in July 2018 and known as ‘Chrome 68’; it really is imperative that […]
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Usefulness Each and every website on the internet is built and designed for a particular purpose. This is always at the forefront of our user experience design ethos when we create and design a custom website. After liaising with a client and agreeing on the brief for the project, we confirm the main purpose of the website. So for a new clothing company based purely online with no bricks-and-mortar store, their website exists to make sales. In this instance the website has to derive its usefulness in being an effective online shop. With custom website design the sky is the limit. So by keeping the focus on the main uses and purpose […]
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Bright and Bold Colours As a contrast to the more muted and minimalist website designs that were popular in 2017, designs which feature bright and bold colours are expected to be the antidote to this in one of the 2018 trends in website design. Colour plays a very important part in website design as they can be used to convey feelings and emotions to visitors. They also help to set the tone and vibe of your website as an extension as of your brand and business. We here at Webheads always make sure to incorporate colour correctly into our custom website designs to ensure maximum impact and maximum scope for conversions. Take […]
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Custom Web Designers Our team have a passion for building and creating custom websites for businesses of all shapes and sizes. We create a unique design and UX interface for each of our clients so that they have a dedicated business website that is like no other online. Over the years our designs have been launched within many industries (such as banking, government, sports, tourism and more) and clients have entrusted us with multiple custom web designs for their range of businesses. Take for example our highly successful Leisure Pass websites. Our custom web designers both designed and launched the highly responsive eCommerce websites for major tourist destinations and markets around the […]
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Utilise a Testimonials Page It is a good idea to collate your reviews and testimonials on a single webpage within your website. When you make a sale or close a deal with a client, ask them kindly if they would be willing to provide your business with a testimonial. A simple and effective way to do this is by setting up an auto-responder e-mail to send to those who purchase a product from your online store for example. Collect these reviews and add them to your webpage. With this, your business website now has a dedicated space whereby visitors can browse and read the positive experiences that past clients have had with […]
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The Little Miss London website sells a range of beautiful scented candles which are inspired from famous London locations such as Camden and Chelsea. The website makes clever use of the font used in the Little Miss Logo London. Rendered in a loose and expressive style, it is reminiscent of handwriting and this makes a personal link with the website visitor. The initials of ‘L’, ‘M’ and ‘L’ are assembled above the logo to form a crown in a clever (and crowning) design motif. This is a great example of font use that adds to the feel of a website in tandem with the personality of the brand. The Cyclism website relays […]
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