Artificial intelligence is expected to play an even bigger role in SEO in 2022. Google’s AI algorithm RankBrain is likely to become one of the most important raking factors for Google’s search engine results page in the new year. Although Google has not given too much away, many experts in the field believe that user experience is one of its primary ranking factors meaning click though rates and time spent on websites are key factors that RankBrain will utilise when prioritising content.
More SEO projections for 2022 include more long-form content. Research has recently indicated that long-form content of 3,000 plus words has been shown to get more traffic and shares than short-form content. Therefore if you want to keep your users engaged and captivated while on your website, this may be something to consider for your 2022 SEO strategy.
Another key indicator that won’t come as a surprise is that effective SEO needs to include video. We are seeing more and more video and infographic content packed with information that most users are really enjoying and engaging with. Online video platforms have truly exploded in the last number of years so creating optimised video content should be an integral part of your strategy going forward.
Mobile friendliness is another trend that is deemed critical for Google rankings particularly since Google rolled out mobile first indexing in 2019. This means that Google places an emphasis on looking primarily at the mobile version of a website when ranking content, instead of the desktop version.
SEO will continue to play a massive role in how your content is ranked, however these SEO projections of 2022 should steer you in the right direction when developing your SEO strategy for 2022. We here at Webheads are passionate about achieving the perfect SEO remedy for your business needs. Get in touch now to find out how we can help you and your business achieve exponential growth for the year ahead.
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