Page Loading Times
This has a huge impact on SEO overall as site speed is seen as a majorly beneficial factor when it comes to offering website visitors a great user experience (UX) when they interact with your brand online. There are many ways to achieve this – such as by compressing images so that they are not large file sizes, limiting / optimising the amount of plugins in use and even considering the likes of a dedicated server to have your website safeguarded in a space unaffected by others. Google recognises websites with great site speeds (and even offers a tool to assess it) and due to this fact – along with wanting your website visitors to enjoy their experience – it makes complete sense to keep your page loading times and website speeds as fast as possible at all times.
The reason you are hearing of this term over and over again is because the internet is being accessed more and more on mobile devices. Due to this, Google will more positively rank a website that is perfectly mobile responsive (again they provide a tool to assess this) as it shows the website is attuned to the needs of potential website visitors. There are many ways to do this – but having a responsive website design is practically essential in 2019 (and beyond). Other methods include making sure that tap targets are adapted to the correct sizes and that there are enough areas of interest for your audience to be able to access on the smaller screen sizes of mobile devices. We here at Webheads can help you with all of this and more.
When making a website, you should have a target audience(s) who would come to it for particular reasons. Whether this be purely for information, to purchase your products / services or to get in contact with you – it needs the relevant content to support it. This can take the form of images, videos, graphics, text and more to show potential visitors that they have arrived to the correct place and they have the relevant content to interact with. These content elements can all be optimised for SEO in different ways; such as by text containing focus keywords and pages having custom meta titles and descriptions etc. We can help you with these elements and more SEO practices still relevant in 2019.