Once you have an internet connection, you can virtually reach almost every place in the world. So when it comes to selling your products and services to a global audience, your website needs to be poised and primed to convert regardless of country. Here are three ways to help this happen.
As expected, having your website available in different languages is paramount here. This means that people can browse it in their native language to understand what you are selling (and how you are selling it). It also shows consideration for those around the world as you open up your website and your content too. As you can imagine, people are highly unlikely to part with their credit / debit card details online to purchase a product or service if they cannot understand the copy and content of it.
It is advised to use a neutral colour palette to appeal to a global audience. This is due to the fact that there will be no strong colours which may be connected to a particular country or region (as seen in their flags for example). The use of neutral colours also bodes well for your global content as a whole. This is because it will be both cohesive and versatile when used across your website, blogs, e-mail newsletters, social media channels and more. Knowing too that colours can denote emotions and feelings, taking this on board can set the tone for your global brand content.
If you are trying to appeal to a global audience, the images used throughout your website should not necessarily feature famous places and landmarks. With a focus instead on universally beautiful landscapes or even more graphical imagery, your website will not seem rooted to a single location and instead hovers within a global reach. As a picture says a thousand words, they can say a lot as to how you represent your business and brand. Remember this when choosing the images for your website by imagining what words your website visitors may use to explain them i.e. a universal approach and global context.