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eCommerce Websites Best Practices

Depending on your business type, there are many different types of websites available for you; from a portfolio to lead-generation landing pages. One of the most hardworking forms of websites is that of the eCommerce website.

These websites are suited to businesses with products to sell online and generally feature a shop front with categories and basket functions and much more features that make for an easy, friendly and fast shopping experience for users. Here we explore the eCommerce websites best practices for a successful revent stream for your business.

eCommerce Websites Best Practices

High-Quality Images: When it comes to these websites, we cannot stress how important it is to feature high-quality images. Your potential shoppers want to buy your product, but there are also many concerns they have with not being able to touch and smell and only being able to see the product based on content on the website. So in this case, we want the images to reflect a true perception of the product and maybe even show the images of the product being used in real time to give the shoppers an idea of how the product looks being worn and used etc.


Reviews: found that 84% of people trust online reviews as much as friends. Reviews and testimonials are very important for many service and product-based businesses but even more so for eCommerce websites. Making a purchasing decision online can be daunting for shoppers and so being able to read reviews from other customers helps to ease any concerns. Websites like Amazon are good examples of how reviews can lead to sales generation.


Clear Product Descriptions: You want to ensure that every product you list on your online store is accurately described – including details such as size and colour. Similar to the high-quality images discussed above, the description helps potential buyers know what to expect and eases hesitations to purchase. Copywriting can also be employed here to really draw the reader into the world of your brand and commincate to them the desirable aspect(s) of your products.


Easy Checkout: The worse type of eCommerce website will be cumbersome to use and often puts shoppers off and many will abandon products in the cart / basket. For example, if customers have to fill out a lengthy form before they can checkout and pay for the items; this could cause you to lose some busy shoppers or those may not have all the information you are asking for. Try to ensure that your checkout process is as simple as possible and offer quick checkout as an option.


Mobile Friendly: There is a high chance mobile will be their first interaction with your online store. This is often an overlooked area when it comes to more amateur website design and in a time when most people are mobile-first, it is highly important that websites are built with mobile users in mind. Product images should still be very clear, with full visible descriptions and easy checkout options too on a mobile device.


Navigation and Search: Adding a search bar within the website design will help people find what they are looking for and will also give you insight into what people are looking for (as you will see these results in your wesbite analytics). In tandem with this, when people do come to a product category that they are interested in; make it easy for them to navigate around this space and easy to navigate all areas of your website too.


Multiple Payment Methods: Visa, Mastercard, and PayPal for example are different payment platforms that can be integrated into your eCommerce website. We specialise in custom payment gateways here at Webheads – click / tap here to learn more. If you are going to be selling to international markets, some countries have and prefer invoicing and payment methods. To maximise conversion and sales potential, aim to offer the top payment methods in your markets.


At Webheads, we are experienced with building hugh performing eCommerce websites and payment gateways that work with optimal user experience in mind. Our expert web designers are ready to take on your next website design project, bringing their skills working at a leading London web agency to everything that they do for you. If you’d like to know more about our services, please call 020 7287 7060 or complete the form below and we’ll be happy to tell you more!

We'd love to talk to you more about your project

So give us a call on 0207 287 7060 or email, or complete the form below.