An overall website trend is that of modern minimalism which offers a simplistic and streamlined user experience. Not only is it nice to look at, but this trend allows you to show off the fun and playful side to your brand with no other distractions available for the user. Rotated animations are another growing travel website design trend as they tend to leave the user curious for more. Along with creative colours tied in with depth and dimension, nontraditional scrolling is another growing travel website design trend. Horizontal being the most popular technique of late can be disruptive in a positive way for the user as it grabs their attention while remaining simple and easy to navigate. When designing your travel site there are also some key implications for SEO that you should be aware of. Google has recently announced that their Core Web Vitals update will soon directly target slow loading websites that do not provide a seamless experience for the user.
Google are also planning on displaying visual indicators to identify web pages that meet the criteria of the Core Web Vitals so this is something travel websites and all other online businesses must consider. As Google’s Core Web Vitals are expected to change year on year, this is where Webheads can step in and customise your travel website design to ensure you are getting the most out of SEO while providing the best possible online experience for your customers. Whatever your travel website design may require, we here at Webheads have the skill and experience to create an impressive world-class design that works for you and your customers. From here, some things to consider for your travel website include building a conversion. At Webheads we look at both the functional and emotional drivers of your brand proposition. We believe this will play a fundamental role that will boost user involvement. Clarity is something we like to include in our work as all functionalities need to be straightforward and simple for the user to navigate. Quality content is another key driver in this space and where possible we do our best to maximise the use of quality content that really brings your travel website design to life. Most important of all is the look and feel of your travel website. With the market being so saturated at the moment, we always work hard to deliver fresh and contemporary designs for our clients – both on time and on budget. Our websites are built to a professional standard and are best described as learning and engaging rather than displaying a commercial presentation.
Although it may seem that using high quality, high resolution images for your website is the best option for crystal clear content on your site; in most scenarios this is not usually the case. Compression of large images and files is so important as it minimises the item size in bytes of graphic files without affecting the quality of the image or file to an unusable level. By using more compressed images and files on your travel website this will actually allow you to upload more images and files freely – without taking up excessive amounts of storage.
Putting UX at the forefront of your website means that you are always thinking of the user and the importance of their online experience. Through using UX you are designing your website around your business targets and goals while providing a seamless experience. UX is one of the most important components to consider when designing your website because even if you have a highly aesthetically pleasing digital platform, this doesn’t mean your customers will return. By putting UX at the forefront of your site this means that they most likely will return. UX will continue to evolve and it is important to have knowledge on the power of this.
It is so important to ensure that your travel website is SEO friendly at all times. SEO is made up from a range of different elements and knowing what these are and how they work is key to maximising your online potential. Google will rank your website higher on their search engines once your travel website design meets their criteria which lets them know that your site is relevant to the users’ search intent. The overall importance of making sure that your website is SEO friendly is to make sure it keeps driving traffic to your website. By having more online traffic this will then boost your online ranking.
Page speed is so important to each and every user. We are all too familiar with a weak web page that takes too long to load and in turn we then try to avoid that particular page going forward as it just leads to frustration. Your web page speed must be optimised to guarantee efficiency and satisfaction for the user. The speed of your web pages will also have an effect on your conversion rate. It has been proven that the faster your web page performs, the higher your conversion rate will grow.
Nowadays when any online business is developing their website design they will always make sure that their site is mobile friendly. With so many of us on the go while relying on technology more than ever, the majority of people coming across to your travel website are accessing it from their smartphone. Having a well-structured travel website design that ensures adaptability on other devices will guarantee a consistent structured experience for the user at all times. By ensuring your site is mobile friendly you will avoid slow loading times, an untidy layout and most importantly there will be no missing information.
Although the phrase ‘content is king’ is an old term originally used by Bill Gates, it is still being used quite a lot in the digital world today due to the increased focus on content marketing strategies. Content is king for many reasons – the key factors being that quality content has the ability to attract business leads anywhere and at any time. Good quality content also has the ability to develop strong relationships as Google search engines love it. Good content also acts as educational and informative for your customers as it provides a better way to demonstrate you and your business.
Website navigation is of most importance for any website design in any sector. Through providing the ease of navigation to the user this allows them to source the content they are looking for a lot faster, while giving them a great sense of satisfaction. Ease of navigation can simply mean having a clear menu structure with the ability for the user to navigate between different web pages on your travel website quickly and efficiently. A clear and concise navigation system on your travel website design will act as a roadmap for your visitors that will allow them to explore and gain confidence in your brand and business offering.
A content management system (CMS) is a great software tool that allows you to store your content all in one place while allowing other users to action tasks when required. Depending on your digital marketing strategy, switching to a CMS may be the best solution for your travel business needs. A CMS can save you a lot of time which will allow you to focus your time on other tasks related to your business and they also support effortless collaboration with most offering useful plugins and tools to keep your travel website effective and secure.
Introducing a dedicated blog section to your travel website is a great way to share the latest news on all things travel. Blogging is now categorised as an essential part of any online marketing strategy for many businesses as it also drives traffic to your website through the use of key words. By introducing a dedicated blog section to your travel website design, you will essentially be opening your site up to a much wider audience. From a SEO point of view, consistently uploading blogs will lift your site very well in the rankings as it will create a new page to your website each time you upload (this being fresh new quality content).
When adding plugins to your travel website, be sure not to use too many of them. It has been proven that too many plugins will significantly decrease the speed of your website which can then lead to frustration for your user and less traffic to your site. Although it is beneficial to include plugins to your travel website to add useful features, it is important to remain tuned in to exactly the right amount that works best. On average, it is common for a business website to use at least twenty to thirty plugins at any one time.
Taking note of your bounce rate can be very useful and is a good practice to get into the habit of. By being aware of your bounce rate, this can indicate that the current content you have online may not be relevant to the user or it could be causing some level of confusion. By taking note of your bounce rate this will also highlight what page might be experiencing a higher rate than others, giving you an opportunity to make the change and hopefully rectify the issue. A broad rule of thumb would be to aim towards a bounce rate that is lower that 40% at all times.
In the current digital era that we are in, generally speaking a slow website will lack positive traffic and conversion rates. Online users are looking for a slick, fast and informative experience to meet their needs and if a particular webpage begins to lag, there is a high change that the user will bounce from the page and move on to a competitor with a faster site. That being said, this is not to say that your website it out of date or lacking UX. There are many factors that can be causing your website to slow down and the solution doesn’t always mean a website upgrade.
Although the travel sector has been badly hit by the ongoing global pandemic, it is recommended to keep posting quality content online. Doing so acts as a great way to keep in touch with your current and new customers and it also offers some level of hope for the future. Some suggestions would be to use terminology like “unprecedented” or tag lines such as “absence makes the heart grow fonder”. This is keeping in tune with the current climate but also keeping in touch with your customers.
Although it may feel awkward, there is also the risk of not producing enough brand activity meaning that the brand equity needed to drive future sales may not accumulate to what you had hoped for. By posting new content and maintaining a budget this year will have a much greater impact for the year ahead.
Each travel website will all have their own unique blog posting schedule that works best for their audience and SEO goal. Once you are posting quality content in your blog that the reader will find enjoyable, useful and insightful; your readers will appreciate your blogging schedule no matter what it may be. A good place to start would be once or twice a month to eventually work your way towards once or twice a week.
The word count per blog can also vary on your bog posts depending on the strategy of the blog. Anywhere from 300 - 400 words is enough to drive organic traffic to your website. Over time your blogs could grow up to 1500 - 2000 words in length which is also an ideal length. The more you frequently post and the longer your posts are will get you more shares, links and traffic over time.
When you are aiming to drive traffic to your travel website, you don’t always have to use a web agency. There are many free and effective ways that you can implement traffic online. Some solutions might be to use social media advertising ads. Facebook offer a user-friendly system that allow you to create your own ads on your own budget ensuring you are targeting your target audience. Other options you could try is to get social online, pay attention to On Page SEO, target long-tail keywords throughout your website and write some great blogs.
Alternatively, if you have tried some of these areas and you are still not quite satisfied with the results you could then consider having a chat with a web agency. At Webheads we take pride in our speed on delivery and are more than happy to answer any questions or offer some advice in some areas that may be giving you some difficulty.
With so many of us using our smartphones to complete transactions and access information online more than ever, there is no reason not to have a separate website for desktop visitors and a separate website for mobile visitors. Rather your travel website should be adaptinve and responsive on all device types that it is accessed on. This is a great way to drive brand success and increase the number of returning customers as you are offering them a seamless and easy experience with your brand and business.