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Insights

Web Design, UX & Digital Strategy

Explore the latest insights from our London-based web agency — covering UX, strategy, web design trends, SEO, and more. From expert tips to behind-the-scenes thinking on client projects, this is where we share what’s shaping the digital space and how we approach it. Whether we're unpacking the impact of AI on web design, reviewing the latest performance techniques, or breaking down what makes a great user journey, these articles offer a window into our process and our philosophy.

If something here sparks an idea, let’s talk. Get in touch or view our portfolio to see how we bring strategy, UX, and creativity together for real-world results.


How to Optimise Your Website for AI-Generated Search and Visibility

Search has changed — again. But this time, it’s more than just a shift in algorithms. With the rise of ChatGPT, Perplexity, Google’s AI Overviews and other large language model platforms, how users discover your business is being rewritten. And unlike traditional search, these AI-driven tools don’t list ten results per page. They offer one answer. Maybe two. So the question is simple: how do you become the business that gets recommended? Why AI Search Is the Future — and the Present AI-generated search responses are already reshaping user behaviour. Whether it’s a consumer asking for the best web agency in London or a business owner searching how to improve ecommerce conversion […]

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AI + UX: How We Design for Tomorrow’s Search Engines

AI isn’t coming for your website traffic — it’s already here. From Google’s AI Overviews to ChatGPT’s browsing and summarising capabilities, the way users discover content is evolving fast. At Webheads, we’re not just watching this shift — we’re building for it. We’ve always believed great UX is more than visual polish. It’s about performance, clarity, and purpose. But now we’re designing with a new audience in mind: AI. That means building websites that don’t just look good and work smoothly, but also translate clearly into the language of machines. Because if your site can’t be retrieved and understood by AI, you’re not just missing out on traffic — you’re disappearing from […]

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Webheads: 30 Years of Evolution of Excellence in the Web Game

Built for Today’s Web. And Ready for Tomorrow The web has come a long way since 1994. So have we. From the early days of coding in Notepad and designing for dial-up speeds, Webheads has grown into one of the UK’s longest-standing and most respected web agencies. We’ve seen browsers rise and fall, survived the dot-com bust, and adapted through mobile-first design, responsive frameworks, ecommerce, and now AI-led search. Through it all, one thing hasn’t changed. We craft smart, beautiful, high-performing websites that deliver real results. And in 2025, it’s never been more important to get your website right. At Webheads, we design and build websites that work across all devices, for […]

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The Transition from CentOS to AlmaLinux 8

The End of Life for CentOS – June 30, 2024 The announcement regarding CentOS’s shift in direction towards CentOS Stream has left many in the web hosting community pondering their next steps. CentOS Stream is a rolling-release Linux distro that sits between Fedora Linux and RHEL in the RHEL development process, which means it is not the stable release that CentOS users have come to rely on. This shift signifies an end to the traditional CentOS Linux releases, leading to its end of life as we know it. What is CentOS CentOS, or the Community Enterprise Operating System, (think of it as Windows or Mac OS) that has been a cornerstone in […]

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Why the Bank of England Must Reduce Interest Rates Immediately to Support Business and the Public Amidst a Looming Recession

The Current Economic Landscape The UK, like much of the world, is facing a period of economic uncertainty. Inflation rates have soared, and consumer confidence is waning. The cost of living crisis is not just a headline; it’s a reality for millions. In such times, the role of central banks becomes ever more critical. The Bank of England, in particular, has tools at its disposal that can significantly influence the economy’s trajectory. Interest Rates: The BoE’s Most Potent Tool Interest rates set by the BoE directly affect the cost of borrowing for businesses and consumers. High-interest rates, while sometimes necessary to curb inflation, can stifle economic growth by making loans more expensive. […]

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Harnessing the Power of AI: A New Era for Web Development

AI-Driven Design and Development Gone are the days of one-size-fits-all web design. Today, AI paves the way for bespoke solutions tailored to specific business needs and user preferences. Tools like Adobe Sensei and TensorFlow are revolutionising the way websites are conceptualised and built. They empower developers with predictive design features and automate mundane tasks, allowing Webheads to focus on crafting unique, creative solutions for their clients. AI’s ability to analyse vast datasets quickly means websites can now be optimised for performance and user engagement in real-time. Enhancing User Experience with AI The true litmus test for any website is its user experience (UX). AI has become an indispensable tool in creating intuitive, […]

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The Best UK Web Agency for Payment Gateway Integrations

In the dynamic landscape of e-commerce, seamless and secure payment processing stands as a cornerstone for success. Webheads, a top UK-based web agency located in the heart of London, has been at the forefront of this revolution, integrating a wide range of payment gateways and systems for bespoke and off-the-shelf e-commerce solutions. Celebrating 30 years of expertise, Webheads has established itself as a leader in the field, working with an array of top payment gateways and integrations, including Stripe, Braintree, PayPal, Google Pay, Apple Pay, Adyen, Opayo, and Worldpay, to name but a few. Bespoke Solutions for Every Need The e-commerce world is diverse, with each business having unique needs. Webheads understands […]

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Innovative Trends Shaping E-commerce in 2024

The Rise of Personalized Experiences In the realm of e-commerce, personalization is no longer a luxury but a necessity. Advanced AI algorithms are now capable of offering a bespoke shopping experience to each customer. From personalized product recommendations to tailored email marketing, these AI-driven strategies significantly boost customer engagement and sales. The Integration of Augmented Reality (AR) Augmented Reality (AR) is revolutionizing the way customers interact with products online. In 2024, AR tools allow customers to visualize products in their own space or on themselves before making a purchase. This technology is particularly transformative in industries like fashion and home decor, reducing return rates and increasing customer satisfaction. Voice Commerce: A New […]

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Why Webheads Champions WooCommerce for E-commerce Success

The Versatility of WooCommerce The core strength of WooCommerce lies in its open-source nature, offering an unparalleled level of versatility and integration with WordPress. This combination not only facilitates a seamless blend of e-commerce functionality with rich, engaging content but also ensures scalability and adaptability to evolving market trends. We have utilized WooCommerce to build everything from simple boutique stores to complex, multi-vendor marketplaces. Its adaptability shines across various industries, making it an ideal choice for businesses at different stages of growth, from ambitious startups to expansive, well-established enterprises. Customizability and User-Friendly Experience WooCommerce’s customizability is a significant draw for many of our clients. It offers an interface that, while comprehensive, remains […]

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2023’s Web Trends and what’s in store for 2024

For three decades, Webheads has been at the forefront of digital innovation not only in the UK but across Europe, Asia and the USA. With a storied history of navigating the shifting sands of the web landscape, our team has constantly adapted to and even predicted the ebbs and flows of digital trends. As we bid farewell to an eventful 2023, it’s essential to reflect on the trends that have defined the year. More importantly, as forward-thinkers, we must cast our gaze towards the horizon — what does 2024 hold for web technology and online business strategies? This article delves into the prominent web trends of the past year and offers a […]

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