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UX – The User Design Experience from Webheads

A website is all but useless if it is not designed with the end user in mind. This is arguably the main reason that Google shifted its algorithm to favour websites that are mobile responsive – as Google’s users were using mobile devices to browse online more and more; this move was to cater to their users’ needs. Webheads always make sure to keep the end user, target market and target audience(s) in mind when designing our bespoke websites, all the while fulfilling design briefs and meeting both deadlines and budgets.

Simplicity and efficiency were key when we designed the Supreme Court Events website. Featuring a floating header and succinct webpages gives website visitors a consolidated and concise user design experience. Navigation is made easy as the header with different options is always present but never intrusive. In terms of booking a room or even hiring the venue itself, testimonials played a big part in influencing the decision of those who visited the website (in fact, testimonials are paramount online when trying to sell a product and/or service). Rather than feature testimonials about themselves, Supreme Court Events flip this on its head and instead feature ‘Accredited Suppliers’ and ‘Highlights’ sections to stem the flow and showcase that they have an approved list of external suppliers to work with for your event. The footer of the website also features links to download brochures in a move that allows the user design experience to continue even after a visitor has left the website.

When it came to the website user design experience for SoHostel, we knew that visitors to the website are primarily looking for a place to stay in London. As such, they are presented with a very straightforward online booking form which simply asks for their check-in and check-out dates and as to how many people are staying. With this then they are one click away from seeing the availability and prices available. Knowing that this booking aspect was central to the user experience of the SoHostel website, we built the other design features around this facet. These features included maps and directions to and from the hostel, event and promotional details and contact details – all organised in a neat tab that formed the website header.

Cyclism was founded to offer unrivalled experience with coaching, testing, events and corporate projects in relation to cycling. Just like the open road and/or track which cyclists traverse, the website was built with a maximalist approach to using expansive imagery of trails and action shots from around the world. These images formed the responsive backgrounds for each of the webpages such as ‘Coaching’, ‘Partners’ and ‘Contact’. Speaking of responsive, Webheads designed the website to be responsive on mobile devices so that Cyclism could be brought to all users seamlessly.