Meta description is one of only some of the UX principles to apply to your SEO that will help find the best UX strategies for your clients. To rank your UX as excellent, it is important to ensure that the user can find all of the answers to their most pressing questions as quickly as possible. This can be done by incorporating strong meta data in the search engine results page (SERP), as it can provide a lot of value and can make your client make the first and right impression. Some basic rules to follow here would be to always include a call-to-action (CTA), concentrate on providing customers with value and insightful information and ensure you are making the most of the space available.
Rich snippets have also become another component of powerful UX principles to apply to your SEO. Rich snippets are a way for Google to tell your audience where to look and why they should choose your website over other competitors. If you decide to use rich snippets, ideally you should aim for the full effect if you really want your site to stand out above the rest. Most snippet features have image and text elements, so you should focus on having quality content combined with a powerful image here.
It is essential to include diversity in your future website designs. Many different users will be drawn to different elements of your site, such as a set of bullet points or a portfolio of videos. The easiest and most effective way to bring diversity to your design is to aim to take up more of the search results pages. Through the Google Business function that Google have now developed to allow users access different forms of content that they desire; you can make sure that your client has a range of different content ranking pieces for the same key word. This can drastically improve the user experience.
There are so many integral UX principles to apply to your SEO to ensure that your designs are a step above the rest, but the main element as a web designer it to always improve upon the different elements that are available. By doing so, you will always advance your reputation with your audience and deliver more meaningful moments throughout the user journey.