We all know from using websites ourselves when browsing and buying online that the speedier and slicker a website is at loading and responding, we enjoy that experience. But page speed and Google go a step further as they make this an essential part of their SEO ranking process. Why is this? Many statistics and studies show just how much of an impact this speed aspect has on website visitors – thus making it a desirable dimension for Google to priorities and factor. After all if we regard Google as a product, they want to make people (those surfing the web) love using their product.

Compared to your competitors, it has be said that even a one second delay in loading a page on your website can result in less page views per sessions and less conversions overall too. Google recommend having it take no longer than three seconds for a webpage to load, so even this one second delay (four seconds seems like such a short space of time) can have dire consequences. Looking at the average speed index of many major industry websites (such as the finance, retail and travel sectors), the average time it can take to load a landing page on a mobile is an eye-watering twenty-two seconds – a full nineteen seconds over the recommendation.

Facts and figures like this should make it abundantly clear as to why page speed and Google go hand in hand and why your business website can benefit from a top London web agency like Webheads to help. There are many actions that you can take to speed up your website. Compressing image and video files sizes is a good start, as is considering the optimum hosting and using tools like Cloudflare. Yet beyond the surface of what you can do, there are highly technical tasks (such as optimising server response time and deferring the likes of JavaScript) that can help massively. We can help with this (and more) to turbocharge your website loading times and drive traffic to your business website.