Working alongside our longstanding client Delancey, Webheads created a bold new digital presence to support the transformation of the development previously known as Notting Dale.
The website combines immersive imagery, film, animation and editorial storytelling with detailed building information, availability and completely redesigned floor plans.
The result is a highly visual property platform that celebrates the area’s creative heritage while presenting The Frestons as a compelling destination for modern businesses.
The Frestons needed a digital presence as distinctive as the place itself, balancing property information with art, fashion and creative culture.
Webheads worked alongside our longstanding client Delancey on the transformation of the development previously known as Notting Dale into The Frestons.
This was not a conventional commercial property brief. The area has a rich creative history and an established identity shaped by artists, designers, independent thinkers and cultural businesses.
The new website needed to communicate that individuality while still providing occupiers and property professionals with clear, detailed information about the buildings, available spaces and wider campus.
It had to feel highly visual and editorial, but remain practical, intuitive and commercially effective.
We created a bold, image-led website that brings together property, art, fashion, architecture and local history within one connected digital experience.
The creative direction was shaped by the energy and individuality of The Frestons rather than by the conventions of a traditional property website.
Strong typography, editorial layouts, vibrant imagery and considered movement create an experience that feels closer to an arts or fashion platform.
The website was designed to reveal the character of the destination through photography, film, art and storytelling.
Dynamic page transitions and carefully controlled interaction add energy while keeping the experience clear and intuitive across desktop and mobile.
Alongside the visual experience, the site needed to perform as an effective property marketing platform.
We structured the buildings, availability, specifications and floor plans so that occupiers and agents could find detailed information quickly and easily.
A highly visual property platform that captures the culture, history and creative spirit of The Frestons.
The finished website combines large-scale imagery, film, editorial content and animation to create a distinctive sense of place.
Dedicated sections explore the campus, its buildings, its art collection and the history of the former Independent State of Frestonia, helping visitors understand what makes the location different.
The art-focused content reflects a campus featuring work by internationally recognised artists and gives the collection a prominent role within the overall digital experience. :contentReference[oaicite:1]{index=1}
Detailed property information remains central to the site, supported by redesigned floor plans that provide a more consistent, accurate and visually coherent presentation of the available spaces.
A digital experience that presents The Frestons as a creative destination, a working campus and a distinctive part of London.
A distinctive new digital identity that brings the rebrand of The Frestons fully to life.
The website balances expressive visual storytelling with the practical requirements of commercial property marketing.
It gives prospective occupiers a much stronger understanding of the buildings, the community and the wider creative environment before they arrange a visit.
The result is a platform that feels original, confident and culturally relevant, while remaining clear, responsive and straightforward to manage.
Creative strategy, property content, design and development delivered as one connected project.
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