At Webheads we understand the financial services industry. The team has worked for some of the biggest names in the City, designing marketing resources that, in a very traditional and conservative marketplace, stand out. We also have a very good understanding of technology and how to communicate the complex benefits of specialist equipment in an engaging and effective way. So, we were perfectly equipped for this project.

Like many of our clients, Metamako had already developed a ‘house style’, a set of brand guidelines that allowed for the consistent presentation of their brand across all media channels. That said, the guidelines themselves needed to be developed; and that’s where our graphic design skillset came into play. Working closely with the client we were able to bring some subtle changes to the corporate identity to give it a fresher, contemporary feel. We also developed a family of icons to assist in the communication of the key technical advantages of the various products.

Equipped with this marketing toolkit we then set about designing an engaging UX for the website. Visually this is always a challenge, especially when the client’s products are very ordinary looking black boxes. The solution to the challenge is to focus on the critical benefits – the magic inside the box – and present these in a bold and interesting way.