With Elcy being a financial trading software, as you can image it was paramount that this design was simple and effective to navigate – without sacrificing the fact that Elsy is a robust and reliable software. This is where The Webheads UX came into play, this being a tried and tested system that we have developed over the twenty-plus years we have been active as a top London web agency with clients all over the world. UX stands for ‘user experience’ and having a stellar UX in place helps visitors to stay on your website longer and perform more actions i.e. convert into a customer / client of your brand. As Elcy deals with financial and trading information, it is imperative that they have a website design in place that ensures people want to consistently use them as their software of choice. Our custom website design achieved this very aspect (and more).

Knowing that trading has exploded in popularity in recent times, it was important that we instilled a distinctive brand DNA across the Elcy website to make them both noticeable and memorable. As such, we incorporated their vivid green colouring into certain animations and graphics along with call to action (CTA) points such as the login button in the header and the book a demo / contact us button in the bottom banner. As this green was an eye-catching colour, it made sense to pair this with the important action points on the website.