As a business owner with a website, you have a lot of competition to gain your audience’s attention in such a busy online space. Here we discuss the top 5 website design mistakes to avoid when creating and representing your brand online. There are many elements to consider, from the overall design strategy to the content and everything in between. But don’t let that scare you; after all, your website is an essential tool for communicating with your target audience and generating leads.
Mistake 1 – avoid too much or too little content
Content is king and so many business owners make mistakes regarding website content. It is essential to strike the right balance between offering enough information and not overloading your audience with information that is not relevant to that stage of interaction. They may need to know something, but ask yourself if they need to know it on the homepage or on a more relevant webpage.
Mistake 2 – slow speeds and loading times
Nothing is more annoying to a website visitor than a website that takes too long to load. This virtually always results in a high bounce rate where people tend to click off the website very quickly. This can be avoided through several steps, such as optimising and compressing images and videos, using a reliable and fast hosting service and having the coding of your website streamlined to not include unnecessary elements that take to load. Every second counts.
Mistake 3 – a confusing call to action (CTA)
Imagine landing on a website and feeling like you are being bombarded in many directions. As a site visitor, you will get confused about what you are supposed to do. As a business owner, we encourage you to be clear about your CTA. Do you want your website visitors to make a purchase? Then make that clear. Do you want to educate them about your products? Then make that clear but do not bombard them with too many calls to action or, on the other extreme, having no CTA at all . . .
Mistake 4 – an unresponsive website
With far more people using mobile devices to browse online and visit websites, it is vital to ensure that your website is built for all devices and thoroughly tested. A non-responsive website often results in text or buttons being cut off when viewed on a mobile device. You should avoid this as it will result in visitors leaving your website and defecting to competitors instead.
Mistake 5 – avoid a terrible design
While this may seem an obvious point, it is not to be overlooked. Web design plays a crucial part in any successful website. We advise business owners to develop a web brand that can be used effectively to help customers quickly identify the brand and connect across all of their touchpoints (online and offline). A good web design will connect visuals, copy and the overall tone of the brand in a way that flows and excites the audience to want to know more.
Some of these mistakes in your website design can cost you much in wasted money, resources and time and the loss of potential clients and revenue too. So we advise you as a business owner to work with experienced website designers like us here at Webheads, a leading London web agency with thirty years of experience. We can ensure you avoid all these mistakes and many others as our expert web designers are ready to take on your website design project to represent your business online and help drive revenue to it. If you’d like to know more about our services, please call 02072877060 or complete the form below and we’ll be happy to tell you more!
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