While we would never advocate misinformation or the dreaded ‘clickbait’, you do want your website to be designed to entice and attract visitors to click / tap to explore more and ultimately convert. Action words can really help here ‘Discover’ and ‘Act Now’ etc. as can a more personalised tone of voice by saying the likes of ‘your’ instead of ‘our’ etc. Analytics can shine a light onto what pages have the biggest bounce rate or less time spent on them – signalling the need for this approach.
One of the strongest ways to attract return on investment is making sure that your website content is deployed with a goal in mind. When it comes to websites, these goals are referred to as conversions. Depending on what your particular business is, your conversion may be to get website visitors to fill out a contact form or to complete a purchase online. Knowing your intended business goal(s) means that your content can be perfectly poised and primed to perform for them.
The Call of Action
You may have heard of the term ‘call to action’ before, it was also touched on above. This is where you guide your visitors into an action with the approach your website design, user experience (UX) and content takes. So if a visitor is simply hovering on a products page, words and terms such as ‘Add to Cart’ and ‘While Stocks Last’ can spur them to complete an action by calling them to it. A call to action like this complements the strategy of your return on investment website design.
If conversions were an easy thing to achieve, they would take very little effort. As they are not however, you ideally need to make it as clear as possible for them to happen. You can use tools to help you identify where any obstacles may be (in the Goals section of Google Analytics is the Funnel Visualisation report for example) and then implement the steps above to make the path to conversions clearer. Action this per relevant webpage and watch your conversions grow.
So in summary, when looking for return on investment website design for your business; the Webheads way simply makes sense. From deploying conscious content to clearing the way for conversions – we have been a leading web agency for over twenty years.