Link Building Strategies in the Age of Bloggers

An older and more common link building style would be doing an outreach promotion along with the development of copy, for third-party websites. It is important to mention that this cannot be a marketing pitch if you have no budget, as this may run the risk of bloggers requesting payment. In turn, this strategy usually leads to very little value than any link acquired, not to mention the difficulties it brings when web designers attempt to optimise anchor texts, or direct links to the targeted landing pages.

A key link building strategy is link earning, which is known to be the ideal solution where links essentially build themselves through exceptional content and without the proactive promotion. Great content will encourage link acquisition, where users will discover your webpage by asking to link to them. With such a huge volume of content available online, it is fair to say that you could not fully rely on this strategy without some sort of investment. Success is possible here by investing in talent, infrastructure and integration that will guarantee a slick operation.

In comparison to the mentioned link building strategies, investing in an intimidating SEO investment is a lot more worthwhile when it comes to driving traffic. Links can be seen as a type of ‘necessary evil’ when it comes to improving performance in Google – so the best solution is to ensure it is a part of your routine and strategy. By investing in PR and content, you will build more links along with a natural liking among users, customers and influencers. There is no cheap solution that will power your SEO success, therefore web designers must think bigger and focus on efficiency. Client and agency integration is the way forward in our current climate and we should always be prepared to dig deep for long term gain.

The question that remains is that maybe it is time to stop worrying about links and link building strategies and just focus entirely on digital marketing . . ? We would obviously argue for this with our decades of experience in the area in driving traffic to your turbocharged online presence.