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SSL Benefits for Google SEO

Google recently announced they would be using SSLs 2048-bit key / HTTPS as a ranking signal in their search algorithm. Whilst it will only make up a 'lightweight signal', Google have said that they may strengthen the signal over time, giving webmasters a chance to switch to HTTPS. It is vital to understand its importance in terms of SEO for your website.

SSL encrypts information sent between your website and its users’ web browser, preventing it from being read as it is sent. You’ll know if you’re using such a site as the URL bar will have a padlock and “HTTPS” in the address instead of “HTTP”.

On e-commerce sites, SSL is usually only reserved for the checkout pages and isn’t featured elsewhere on websites. Online consumers and browsers alike both prefer to see that secure looking padlock in the address bar. It gives them confidence to know that your site is safe and their details with it. They add trust and legitimacy to a website and elevate your status amongst the rival brands.

Since the announcement, there has been a backlash against the proposal, with people asking if it is entirely necessary for a site that doesn’t use any login or sensitive information to be this secure. If you want to have an edge over the opposition, this is a great starting place. It is just good practice and will become more important. To remain competitive, we must do all we can to push our Google rankings. So if they deem this necessary, why shouldn’t you?

SSL’s start at just £125 per year but it takes time and testing implement the correct redirects and sitemaps that are needed for SEO purposes and not to loose any existing Google ranking. That’s why it’s so important to employ experts to do it. Getting it wrong could cost time, money and may even actually hurt your rankings in the long term. Our advice that it’s something you need to address sooner rather than later.

Get in touch with our SEO team and we’ll be happy to talk through the possibilities.