Stars Yachting is a new subsidiary of the hugely successful Monaco based Supercar and high end real estate Stars group. Their requirements were simple. A bespoke website design and online presence to not only represent their business but also to drive sales to it; Stars Yachting contacted the expert Webheads team to design and deploy this for them. As a leading London web agency, they appreciated the experience and skills we could bring to the table to ensure that their brand was empowered with a high performing online aspect to their business.
As a yacht broker, there are certain expressed and implied expectations in terms of prestige and luxury when it comes to a business in this sector. Therefore to establish a stellar first impression, we embellished the home page with an expansive (and crystal clear) video banner to showcase some of the yachts themselves and the vast blue oceans with which they sail on. This immediately draws the eye into the offering of Stars Yachting and is effective in evoking feelings in potential clients as to how it can look and be should they choose to become a yacht owner and take to the open seas. Directly below this we incorporated a ‘Featured Yachts’ section to bring prominence to key offerings and below this again we included three distinct blocks where website visitors could learn more about chartering, sales and about Stars Yachting respectively.