Blog – Webheads https://www.webheads.co.uk We build websites, that build brands. Mon, 16 Jul 2018 19:32:25 +0000 en-GB hourly 1 Basic SEO Backend Checklist https://www.webheads.co.uk/blog/basic-seo-backend-checklist/ https://www.webheads.co.uk/blog/basic-seo-backend-checklist/#respond Mon, 16 Jul 2018 19:30:51 +0000 https://www.webheads.co.uk/?p=2737 This basic SEO backend checklist looks at a basic webpage […]

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This basic SEO backend checklist looks at a basic webpage (from the backend) and touches on the basic points that you need to fulfil for a search engine optimised webpage. One should note that webpages also need to be optimised from the frontend of your CMS for best results (read our basic frontend checklist here). This somewhat complex and time consuming task can be outsourced to the expert integrated web team here at the Webheads web agency.


Keyword Density
Firstly decide which word / term you are targeting. This has to align with the content of your webpage so that Google knows what search results to connect with it. So if your webpage content talks about an ice cream parlour based in Kensington, the term you may want to target could be ‘ice cream parlour Kensington’. With this decided, ensure that the text content that you have uploaded / written into the backed contains this term at least three to four times, but no more than five. While this step moreseo applies to frontend SEO, you have the chance to edit the copy and add or take away key words and terms as needed through the backend.


URL
Ensure that your page is given a custom URL that makes sense and is not too long. A URL that contains a long file path and numbers and characters can look like it has been automatically generated and therefore possibly unsafe. For example, which URL would you be more likely to click / tap on: ‘www.ice-cream-london.com/%22/pages=?1.6/kensigton_location_yes/launchhp2./’ or ‘www.ice-cream-london.com/ice-cream-parlour-kensington’? Not only does the latter URL example look safer and more appealing, but it also contains the term that you are targeting and therefore positively contributes to your SEO efforts.


Meta Title
The meta title is the title that displays on the SERP to let viewers know what your webpage and website contains. Again make sure that the word / term you are targeting is included in the meta title of this webpage. Use a SERP preview tool to ensure that the meta title is not too long for both desktop and mobile devices. To fit this criteria of the basic SEO backend checklist, you may have to adapt the title of your webpage slightly. Once it remains on topic, relevant to the page content and contains the word(s) / term being targeted; this is fine and adds to your overall SEO score for this page.


Meta Description
Like with the meta title above, the meta description section also needs to contain your chosen keyword or term that you are targeting. The meta description is what appears on the SERP just under the meta title. Therefore it must provide a very brief summary of the associated webpage. It also makes sense to use a SERP preview tool here so that this does not exceed the maximum display length for both desktop and mobile devices and thus have a negative impact on your SEO.


Image Properties
Your webpage should at least have one image adorning it. Make sure that the alt text for this image contains the keyword / term that you are targeting. Ideally the name of this image file can also contain the word(s) or term that you are targeting. This adds a sense of cohesion to your SEO efforts and leaves Google with no doubt as to what your content contains and is about. Do not neglect images when completing your basic SEO backend checklist.


Tags
Finally, do not forget to tag your webpage as appropriate with the words and terms associated it with it. This also helps Google to understand and categorise your content with a view to directing correct, quality traffic to it. So for your webpage dedicated to the ice cream parlour in Kensington, page tags may include ‘kensington ice cream’, ‘kensington ice cream parlour’, ‘ice cream parlour in kensington’, ‘west London ice cream parlour’ and more.


As you can see from above, to action correct SEO elements can be a time-consuming and tiring task; especially when you consider that this has to be done for each and every page of your website (and considering that this blog only showcases the more basic seo backend checklist). Remove this pain from your business and focus on what you really love doing instead. The Webheads team can help by implementing world-class SEO techniques and workings to turbocharge your web presence.

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Basic SEO Frontend Checklist https://www.webheads.co.uk/blog/basic-seo-frontend-checklist/ https://www.webheads.co.uk/blog/basic-seo-frontend-checklist/#respond Mon, 09 Jul 2018 20:43:34 +0000 https://www.webheads.co.uk/?p=2733 This basic SEO frontend checklist looks at a basic webpage […]

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This basic SEO frontend checklist looks at a basic webpage and touches on the basic points that you need to fulfil for a search engine optimised webpage. One should note that webpages also need to be optimised from the backend of your CMS for best results (read our basic backend checklist here). This somewhat complex and time consuming task can be outsourced to the expert integrated web team here at the Webheads web agency.


Word Count
For a webpage to rank on the Google SERP (search engine results page) and be classified as a page by Google, it must contain a minimum of three-hundred words. These words have to form the content of the page itself, with the likes of header and footer content not counting towards the word count. While three-hundred words are the minimum, it would be better where possible to exceed this to give visitors more text content to interact with. More text can also assist with fulfilling the rest of the criteria on this basic SEO frontend checklist.


Keyword Density
Within the text content discussed above, there needs to exist a key word or term that you are looking to target by associating it with your content. This means that if people search for ‘baking classes london city’ and you want them to end up on your webpage, this term must be included within the text. Best practice indicates to include this term naturally between three to four times within the content (including the header). Adding it in unnecessarily to inflate the density of its usage is actually a negative SEO aspect with five or more instances of the term becoming excessive.


Heading
The heading of your webpage is used so that Google can distinguish what your webpage is called and what it is all about. In an ideal scenario, the heading would contain the key word or term that you are targeting for a sense of cohesion and also to assist with keyword density in a natural way. The heading is also the first thing that visitors to this webpage will see, so ensure that it is something suitable for them and not off-topic. If it is not what they are expecting (i.e. if your webpage it about baking and the heading talks about cooking instead), this can result in a high bounce rate.


Images
Every webpage should contain at least one image as part of its content and these images should be specific for each webpage – any images and / or icons that exists within the header and / or footer will not suffice. To properly tick these off the basic SEO frontend checklist, ensure that they are the highest resolution possible and compressed, ideally with lossless compression. Depending on your editing skills, the image could be edited so that text is layered over it saying ‘Click / Tap Here For X’ and with this you can build a link into your image. Read on below to see that linking is also important for SEO purposes.


Links
With both your text and image content, links should ideally be built into them that link to pages both within your website (internal links) and outside of it (external links). These links show Google that not only is this webpage filled with high quality, search engine optimised content; but that it also links to it in other places both inside and outside of your website. With this, Google will be confident in directing traffic to this webpage as it knows it is a hub of good quality content for visitors to find useful.


Even at five steps, this is a basic SEO frontend checklist that still manages to demonstrate the complexities of search engine optimisation. Even a basic backend checklist would include a similar amount of steps if not more. If one considers that not only is this a basic approach (that your competitors probably excel beyond) and that it has to be completed for each and every page of your website; it makes sense to outsource this to a web agency like Webheads to have your website and content search engine optimised to an advanced and industry-leading level to attract visitors and conversions.

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IGTV – What You Need to Know https://www.webheads.co.uk/blog/igtv-what-you-need-to-know/ https://www.webheads.co.uk/blog/igtv-what-you-need-to-know/#respond Sat, 23 Jun 2018 17:36:06 +0000 https://www.webheads.co.uk/?p=2727 Setting up an IGTV Channel There are two ways to […]

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Setting up an IGTV Channel
There are two ways to set up your IGTV account and channel. You can choose to download the IGTV app, available for both Android and iOS devices, to set up your channel. Simply tap on the gear icon to access the settings within the app and then ‘Create Channel’. You will be shown information about the app and videos (such as how IGTV is specifically made for full-screen vertical video styles). Your channel will then be created and it will have the same name as your Instagram handle. IGTV can also be setup within Instagram too. Simply tap on the IGTV logo in the top right-hand corner of the screen. You will be taken to IGTV to create your channel through the same method as above. It is great to see this fluid cohesion between the two services as Instagram users can retain their handle across both platforms and are able to access IGTV through Instagram.


Effects on Content Marketing
With IGTV, brands and businesses will more effectively be able to curate and harness video content for their target audience. Within the eCommerce arena for example, videos of products can be created to showcase and demonstrate products at length, with enough scope to display all of its features, attributes, traits and selling points. Think of a piece of jewellery that can glimmer and shimmer in the light while being shown being worn on a model in a real life setting. Content such as this can really help to sell products by highlighting it in a tangible way that potential customers can easily relate to and imagine applying to themselves. With Instagram already being a popular platform for influencers, IGTV will allow them more scope to publish content. This could take the form of product and service reviews and unboxing videos etc.


IGTV offers a new platform for the ever-popular video content to reach an audience on. Linking with Instagram’s popular offering (with one billion recorded users as of June 2018), IGTV is poised to perform as a major player in terms of both content and social media marketing.

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Excellent eCommerce Website Design https://www.webheads.co.uk/blog/excellent-ecommerce-website-design/ https://www.webheads.co.uk/blog/excellent-ecommerce-website-design/#respond Sat, 16 Jun 2018 11:13:12 +0000 https://www.webheads.co.uk/?p=2719 User Focused Design With an eCommerce website, the end goal […]

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User Focused Design
With an eCommerce website, the end goal is to make sales and convert visitors of the website into customers of the business. As such, it makes perfect sense to tailor the overall website design and user experience to them. This encourages sales by making visitors like your website (and your business by extension) with an experience and journey that will lead them to the checkout. Contact the Webheads team for an excellent eCommerce website design that focuses on the customer and user experience. This involves the use of many tried and tested design skills and styles – all of which can be customised and custom made for your business website needs.


Safe Payment Gateways
Webheads are also proud to specialise in safe and secure payment gateways. We have partnered with Braintree Payment Systems and between us have worked with and maintain many professional links with the likes of major credit / debit card companies and online wallets such as Android, Apple, Paypal, Google Pay and more. This means that visitors to your eCommerce website can be assured that their card details are safe when spending money on your website. This is an essential element of excellent eCommerce website design, ensuring that purchases can be made in the correct and safest of manners.


Attraction and Retention
All of the above becomes possible when visitors arrive to your website, peruse it and purchase from it. Search engine optimisation (SEO) makes this happen by making your website more visible and prominent on the likes of Google, which in turn increases the amount of visitors it will receive. Webheads can also help with this element by implementing both organic and paid SEO techniques. The combination of your excellent eCommerce website in tandem with a secure payment gateway(s) and a healthy SEO presence creates a turbocharged framework that will attract and retain loyal customers to your business and brand.


As you can see, Webheads are a web agency that can offer your business a wide range of useful skills and services to bolster and support your business online. For over twenty years, clients have trusted us time and time again with this – producing stunning results and excellent working relationships.

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Social Media and Shopping – Instagram’s Latest Feature https://www.webheads.co.uk/blog/social-media-and-shopping-instagram/ https://www.webheads.co.uk/blog/social-media-and-shopping-instagram/#respond Mon, 04 Jun 2018 16:49:35 +0000 https://www.webheads.co.uk/?p=2713 How Does it Work? With this new feature, images can […]

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How Does it Work?
With this new feature, images can be enabled with links that reveal the names and prices of products when the picture is clicked / tapped on. People will be able to see what posts have this enabled feature as they will display a shopping bag icon in the top right-hand corner of the profile page. Multiple links can be inserted into one image so that if the image features a pair of sunglasses and a matching case for example; the names and prices for both of these products will appear. When the user then clicks / taps on the product that they are interested in, they will be taken to a separate page that showcases the product along with a ‘Shop Now’ button. Upon clicking / tapping on this, the user will then be taken to the company website to complete the purchase. As such, this makes for a neat four click / tap social media and shopping experience.


How Can my Business Enable This?
As this new feature is still in the early stages of being rolled out, it is not readily available to every brand and business. However you can apply to Instagram for this feature if you meet the following requirements. It seems that as of now at this early stage, your Instagram account must be setup with a USA based IP address. It also needs to be running the most up to date version of the Instagram app. You will also need to have set up a Shopify account and make sure that this is linked to the products that you sell on your Facebook business page. This forms the link between what can be enabled and sold through Instagram. When you go to post an image onto your Instagram account then, you will be given the option to tag any products in the image. This will then show a list of your products which have been enabled on Shopify (via your Facebook catalogue) from which to pick the correct product. Save the tag(s) and finish your post upload and you will have successfully posted a shopping enabled post.


As you can see, social media and shopping are a growing partnership that Instagram are now starting to invest in. At this early stage, see if you are able to enable this for your business to foster sales and conversions through your Instagram account. Let the Webheads team know if you require any social media assistance as our experts will be happy to help.

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Webheads Relationship with Motorsports https://www.webheads.co.uk/blog/webheads-relationship-with-motorsports/ https://www.webheads.co.uk/blog/webheads-relationship-with-motorsports/#respond Tue, 29 May 2018 20:30:07 +0000 https://www.webheads.co.uk/?p=2692 Our Online Contributions From eCommerce to charity, amateur racing and […]

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Our Online Contributions
From eCommerce to charity, amateur racing and professional racing, commercial and industrial and everything in between – the Webheads team have designed and deployed many of these custom motorsport website designs. This includes the Daytona and Daytona Max websites where visitors can book carting sessions all around the country. We designed and deployed the custom website for the respected gearbox and running gear designers Quaife Engineering to elevate their presence and commerce reach to a global level. We also designed the charity website and implemented a CMS for Mission Motorsport, an organisation to aid those affected by military operations through motorsport. We’ve worked with F1 and GP2/F2 teams, as well as one of the world’s most recognisable sporting personality and brands, such as Lewis Hamilton.


Our Offline Contributions
Outside of the online remit, Webheads also maintain a presence on the track. Founder JM Littman is often a fixture on tracks around the world. The Webheads logo can also be seen whizzing hundreds of miles an hour as it is adorned on cars that the company sponsors. Over the years we have supported and / or sponsored teams and drivers in Porsche Motorsport, The Aston Martin Le Mans Festival, The 24h Series, Lamborghini Super Trofeo, SEAT TCR, Caterham Cars and more.We also support young karters such as Chase Sharpe as we firmly believe in supporting and helping racers of all ages.


Webheads Relationship with Motorsports

Motorsport is a passion of the Webheads team of self-confessed petrolheads; a natural love that is nurtured. While it is beneficial to us in terms of the likes of brand coverage and marketing, this is honestly secondary to our love to be involved with the sport in any way, shape and form that we can. When it comes to motorsport website design and digital marketing; Webheads are in the pole position as the perfect fit.

 

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The Importance of Integrated Web Teams https://www.webheads.co.uk/blog/integrated-web-teams-importance/ https://www.webheads.co.uk/blog/integrated-web-teams-importance/#respond Sun, 27 May 2018 12:18:51 +0000 https://www.webheads.co.uk/?p=2686 What is an Integrated Web Team? Integrated web teams comprise […]

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What is an Integrated Web Team?
Integrated web teams comprise of a group of professionals who have expertise within and specialise in different areas such as backend, coding, design and the likes of project management. As their full focus is applied to each of their distinct roles, these professionals are experts in their field and do not have to dilute their skillset to disturb this focus. With this in place, a team of these professionals working together makes for an arguably superior custom website design process. This is because they can almost work at a telepathic level as they collectively work from the same page and understand the process as a team. With each team member knowing exactly what is needed and when it is needed, they can work like a well-oiled machine to completely exceed a client’s expectations.


The Trouble with Third Parties
Removing an element from this process and outsourcing it to a third party always makes things troublesome. Not only is the seamless flow between integrated web teams disrupted, but both timescales and costs will always be increased. This is firstly because the sheer amount of communication and liaising between the team doing A, B and C and the third party doing X, Y and Z is a very time-consuming process (time which would be better spent actually working on your website brief) and secondly because you are hiring more than once agency / company to complete a single project. This also has a knock-on effect on your own workload as you have more than one point of contact to monitor and keep abreast with for updates and progress reports. With an integrated web team, you will only need to keep in touch with the project manager and they are usually proactive in this regard (as is their role), thus minimising the amount of time you need to dedicate to chase up these progress reports.


What Results can you Expect?
If you do not choose integrated web teams to build, design and deploy your custom website; you can expect to encounter more problems once the website is eventually live online. As the process has been fractured and completed by bodies with different styles and different methods, it means that your website will never be one complete and cohesive system. This can result in a subpar user experience (UX) that your website visitors will not enjoy using and interacting with, along with a poor conversion rate due to both the front and backend of your website being clunky and inferior as opposed to responsive and fluid. It can also mean that the time and money you have spent, with the very real possibility that times and budgets went over, was an overall fruitless exercise that will leave you frustrated and scorned with the website design process. This process can actually be quite an enjoyable and productive one when you are just dealing with a single, superior integrated web team.


We here at Webheads feel very passionate about this subject because we have spent years building our simply stellar team along with tried and tested custom website design techniques and processes. For over twenty years we have worked extremely efficiently to excel at our collective craft and to completely exceed client expectations with their on time and on budget websites. We have an array of glowing client testimonials and a sprawling portfolio of highly successful websites to this effect.

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Text Content in a Streamlined Website Design https://www.webheads.co.uk/blog/text-content-streamlined-website-design/ https://www.webheads.co.uk/blog/text-content-streamlined-website-design/#respond Mon, 21 May 2018 20:50:08 +0000 https://www.webheads.co.uk/?p=2676 It is recommended that a minimum of three-hundred words be […]

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It is recommended that a minimum of three-hundred words be used on each webpage to help it both be recognised and ranked by Google. These words should also naturally contain instances of your chosen keyword or term appearing. Yet for websites that choose a minimalist or streamlined website design aesthetic, adding three-hundred words into the mix can disturb this visual space and aesthetic flow. Therefore to achieve this, these words can be added across the page in select areas as opposed to one or two large blocks of text. Instead, smaller snippets of text can be incorporated to meet this minimum word count and keyword density target in the following places.


Heading / Title
Give each of your webpages a heading / title (in a large font) and add a sentence explaining this title directly underneath it (in a smaller font). For example, the heading ‘About Us’ can be followed with a short sentence such as ‘Learn about what we do and how we do it, our team that make it all possible and our opening hours so that you can see the magic happen in store for yourself’. Not only does this brief sentence explain the outline of the page and draw readers deeper into the content; but it also adds thirty-three words towards the minimum word count target in a succinct and unobtrusive manner.


Review / Testimonial
A similar snippet of text that can be added to a webpage is that of a client review or testimonial. This is a great way to break up any blocks of text by punctuating it with some words in a different writing style i.e. as written by your clients. This text can also be added in italics to denote its different origin and purpose. Choose a short and sweet testimonial (make sure to include the name of the client, with their permission of course) to both add towards this word count and also to reinforce the message that this webpage aims to get across.


Footer
Lastly, the area at the bottom of webpages directly above the footer (and not in the actual footer) is another great place to add a few inconspicuous lines of text. This can be used to wrap-up the content of the webpage i.e. ‘Now that you have seen who we are and what we do here at X, simply call us on Y or e-mail us on Z and we will be happy to help with any of your requests – big or small’. This adds another forty words towards your minimum word count goal. It also nicely wraps-up the page and can end with a timely call-to-action.


With all of the above taken into the account, you should only require less than two-hundred words to complete your webpage. These words can be rendered in more streamlined forms of text as to not clutter and disrupt your streamlined website design. At Webheads, our expert custom website designers can design any type of custom or streamlined website design for you that incorporates all of the elements needed to attract customers and retain loyal clients.

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On Time and On Budget Website Design https://www.webheads.co.uk/blog/on-time-on-budget-website-design/ https://www.webheads.co.uk/blog/on-time-on-budget-website-design/#respond Mon, 14 May 2018 21:12:58 +0000 https://www.webheads.co.uk/?p=2671 Webheads worked with Metro International to ensure that their web […]

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Webheads worked with Metro International to ensure that their web presence was poised and optimised to perform for both their business and reader interests. This consists of a relationship that supports the client at all steps, across multiple on time and on budget website design projects. “Metro International is the world’s largest newspaper and we needed our web agency to be, proactive, creative, professional and friendly. Webheads met the challenge admirably and perhaps more importantly continue to help me take our websites from strength to strength. The Webheads management team are consistent, reliable and hard working and are also blessed with a strong sense of financial realism. It’s good to know that we have a top quality team looking after our interests.” Esben Trier – Director, Global Marketing & Research


Our work with Mission Motorsport entailed of assisting the charity at a time where their website needed a refresh and revitalised online presence. This included the need to recharge their branding and provide them with a bespoke CMS design and solution that specifically addressed their needs. “Our small team has a very public face and much contact from both our beneficiaries and prospective sponsors comes through our website. We’d dreaded the process of updating our site, but we have been delighted that Webheads were able to help us with a new, clean look, and a striking design and functionality that surpassed our expectations. Webheads worked hard through a holiday period in order to deliver on schedule, and were proactive and innovative to help us get our message across. Such support is incredibly valuable to a small charity like ourselves, we are tremendously grateful to JM and his team for an excellent service.” James Cameron – CEO of Mission Motorsport


One of our longest clients, our working relationship with Veloce Wheels has seen us work together for an amazing fourteen years on a range of projects and launches. They appreciate both our work ethic for on time and on budget website design and stellar working relationship. “We would have no hesitation in recommending Webheads as a web design company, we have used them for a number of projects over the past 14 years and have been totally impressed with their input and knowledge. The turn around is simply amazing, when they give a date for the completion of the site, its always on time and as for the cost, all I can say is their sites are always exceptional value for money, I would not consider using any other company for our web based projects. In short if your company needs a website building, try talking to JM at Webheads, his knowledge and skill will impress you and the finished results will truly amaze you and your customers, my score would be 100 out of 10.” Peter Ormrod – Managing Director, Veloce wheels Limited


Happen are a global innovation agency who specialise in product and brand innovation. They have worked with well-known brands such as Heineken, Marks & Spencer, Revlon and more. We worked with them to revamp their website, branding and overall SEO strategy. “We engaged with the Webheads team when we realised we’d reached a point in our business growth‎ that we could no longer get away with a home-made web presence. It was time to bring in the professionals. From start to finish, Webheads have ‎kept our brand in focus, understanding who we are and what we offer our clients; taking real care to translate this into realistic concepts and great execution. Never was form leading over function, or the other way around. They always respected our considerations, working swiftly yet never rushed. In short: the best professionals we could have possibly hoped for.” Costas Papaikonomou – Founding Partner at Happen


As you can see, Webheads are true to their word of on time and on budget website design. We provide clients with custom website designs that turbo charge their online presence and turbo charge clicks, conversions, sales and brand loyalty.

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Take Caution with the Common Web Design Element https://www.webheads.co.uk/blog/caution-common-web-design-element/ https://www.webheads.co.uk/blog/caution-common-web-design-element/#respond Sun, 06 May 2018 21:29:08 +0000 https://www.webheads.co.uk/?p=2665 Fashionable Fonts Using more unique and stylised fonts can be […]

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Fashionable Fonts
Using more unique and stylised fonts can be visually appealing and add a characteristic edge to your website design; but they can also be difficult to read and understand. This can be especially true on mobile devices which have smaller screens. Consider this if you are thinking to implement this common web design element. Depending on your particular website design and interface, it may be better to use these sparingly for bigger and more legible headline areas as opposed to blocks of webpage text. Having a strong visual identity is always a good thing, but not when it compromises the usability of your website.


Sleek Sliders
Image sliders, also known as carousels, are a common web design element to place above the fold on home pages and landing pages. This is a type of gallery that can be set to play automatically and display different images in a slideshow after a set amount of seconds or minutes. As they offer the visitor different images all in the one place, they are used quite regularly on websites. Studies and insights have shown however that it is very rare that visitors will click / tap onto any other images in the slideshow, nor do they stay at that part of the page long enough for the second and third images etc. to appear automatically. Due to this, the slider can be an unnecessary drag on your website speed.


Transparent Tiles
To keep the likes of social media follow or sharing options near to website visitors at all times, using a transparent or semi-transparent tile or box that follows the visitor is a common web design element. This can be rendered so that as the visitor scrolls down the webpage, the tile can follow them and remain off to the side to promote the content within it (such as the social options mentioned). While this popular web design element can be useful to help promote or highlight something, it can also get in the way and cover existing webpage content. Due to this, it can actually become more of an annoyance and hindrance that can deter your visitors from reading and navigating through your website further.


As you can see, even some of the most widely used website design elements have their drawbacks. It makes sense to know and understand the pros and cons of each and every part of your website to ensure you provide an optimum experience for your website visitors – to help them convert and become customers and clients of yours. The Webheads team inform you of what to expect with every part of your website, to ensure you get a perfectly custom website both on time and on budget.

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